Suzuki launches ‘Suzuki Skates’ campaign to promote the new Jimny 4X4 via Deloitte Digital
Japanese car maker Suzuki has launched the latest commercial in its re-positioning and wide-ranging transformation in Australia. The ‘Suzuki Skates’ film is the brainchild of Deloitte Digital, and is the latest iteration of the new brand position.
The new film showcases the off-road capability of Suzuki’s new Jimny 4×4, whilst embracing the raw ‘For Fun’s Sake’ Suzuki spirit.
Says Matt Lawson, chief creative officer, Deloitte Digital: “For the super-compact super-fun Suzuki Jimny, making downhill roller-skates shaped like tiny cars seemed like the most sensible thing to do.”
The film follows an off-road skater, navigating his way through the rugged Australian terrain in his custom Suzuki Skates. The result is part car chase, part skate film, part absurd comedy, part western, and all fun.
Already picked up by international motoring mags and news outlets, including Topgear, Carsales and Hypebeast the ad features the all new Suzuki Jimny which was recently named World Urban Car of the Year at the annual awards show in New York.
Says Daniel Mercuri, national marketing manager, Suzuki Australia: “In a highly competitive automotive market it’s not always easy to stand out, unless you really stand for something. This film is pure fun, and if there’s one thing that gets attention in our industry it’s the brand that doesn’t take itself too seriously.”
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Daniel Mercuri: National Marketing Manager, Automotive
Robert Rosengarten: Dealer Marketing Assistant Manager, Automotive
Creative Consultancy: Deloitte Digital
Chief Creative Officer: Matt Lawson
Creative Brand & Media Partner: Adrian Mills
Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Head of Integrated Production: Rob Weir
Group Account Director: Daniel Loukidis
Production Company – FINCH
Founder / Executive Producer: Robert Galluzzo
Managing Director / Executive Producer: Corey Esse
Director: Alex Roberts
Producer: AnnaTara Clark-Sneddon
DOP: Radar Kane
Post Production – NAKATOMI
Co-Founder: Emad Tahtouh
Post Producer: Kani Saib
Editor: Alex Roberts
Colourist: Alina Bermingham
Online Artist: Drew Downes
Sound Design
Studio: Gusto Studios
Media: Noisy Beast
Ben Lynch – Group Media Director
Ashleigh Budgen – Media Account Director
James Franklin – Campaign Manager
38 Comments
fully sick.
This is my new favourite ad.
This stands head and shoulders above a lot of shit out there. The extended look of acknowledgement is the key.
This is awesome – well done to all involved.
cool ad and all but what i wanna know is what/s the ancap safety rating on those bad boys?
Fuck, they’re doing it. Deloitte is doing it. Gus, you bastard.
So we go to Deloitte for funny ads now? We’re living in Bizarro world.
Yeah good one. Give it a gold lion. Are you guys high?… or you’re just self commenting on this trash?
Let’s get primary school kids to write these scripts to save money.
Excellent feedback. Great thinking re the primary school kid too. Who exactly is it on the credits list who has fired you before?
I think you actually need to have had a job in the industry to get fired from it
In a world of boring car ads strangled by agency strategy, client strategy, layers of global approvals, mandated product feature demonstrations, brand north stars etc etc….this weird thing comes along. And if you dorks googled it, you’ll see it appears on heaps of car sites and blogs around the world. Name an aussie car brand film that is actually doing that. Hate to say it, but hat tip. The more of this stuff gets made, the better chance we have of being able to make fun ads again, not the manifesto-marketer-facing pap we’re rolling out on a daily basis.
Fucking awesome.
It’s fun. That’s what it said it would be, and that’s what it did. Fun
For mine, fantastic. Well done.
Jimny’s ancap is pretty shit (3 stars). I’d give this ad at least 4.
Best off-road car ad I’ve seen for ages. Nice one.
Missed opportunity, a great idea that would have been hard to get the client to buy.
Started well, became very dull and boring.
Better than most car ads, but could have put Deloitte on the map with more craft.
This so bloody good. Big ups to all involved!
That line is Funken awesome. Can you do a case study on getting it through the approvals process?
So consultancies are making pre-2012 fun advertising that we all miss, meanwhile agencies are bragging about adding traditional consulting offerings and CX design as part of their remit. The f-?
Take a fair few more consistently decent pieces from monkeys, thinkerbell and Deloitte but pendulum is kinda swinging creatively their way already after just a year.
This is good btw. Not amazing. But good.
This is the only car ad where people will drive past one and say “That’s the car from the ad with the …..”.
So different. So attention grabbing, and so memorable.
Awesome idea , but is it meant too look home video … ? don’t quite get the craft choices
Deloitteful.
Where can I get those sweet skates?
Heart emoji.
I really like this ad. I just wish there were a few versions that targeted a broader section of the community. Especially a female audience. This one’s great but seems a bit focussed on the adult swim comedy crowd.
Have you considered they may have a specific target audience in mind? I’d imagine Deloitte would have an ok research capability.
Such a great ad! 100 percent let down by terrible grade and camera work.
Is strong in this thread.
https://www.youtube.com/watch?time_continue=56&v=FMqADdsVmwQ
What’s your point?
the grade looks all over the shop
The music… why the music? It instantly ruined any chance of this being any good.
Close, but not close enough.
Try this…
https://www.youtube.com/watch?v=jxaPutJ3gSg
Ok everyone, no more ads with a mountain or hill in, apparently they’ve been done already. Come to think of it, no more ads with dogs, families, cars, aeroplanes, food, BBQs, helicopters, people drinking or eating, no more jokes, no more objects, living organisms, planets, or anything within the confines universe. Everything has been done. Go home everyone.
Those of you that think this is a good ad are correct. Those that don’t are wrong. Dumb agency name.
Who knew you could make a tvc out of the bad footage between takes
But… but a disgruntled ex-consultant recently swore to us that consultants couldn’t be creative!
Structure and shotmaking…. taken from KFC 2016.
https://www.youtube.com/watch?v=gVfuQdka0JQ