The latest instalment of Suzuki’s ‘For Fun’s Sake’ campaign has hit the air, this time as a fresh take on the automotive industry’s standard Plate Clearance sale, via creative consultancy Deloitte Digital.
Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019, in the form of a new Suzuki car.
Says Daniel Mercuri, national marketing manager – automotive, Suzuki: “Across the auto category, there’s no more cluttered period than the end (or) start of the new year. In order to stand-out in a market where our competitors’ share of voice is often 4 to 1, we’ve created something that cuts-through but more importantly, engages our audience. Working closely with Deloitte Digital, we’ve built a Plate Clearance campaign that not only ladders back up to our For Fun’s Sake brand platform, but also connects with buyers on a retail level.”
The campaign encourages viewers to reminisce about the year that has literally just happened; from global incidents, to local news, to life events that may or may not have happened to you, before inviting viewers to “cherish it all” with a 2019 Commemorative Suzuki.
Says Matt Lawson, chief creative officer, Deloitte Digital: “Suzuki sees the world differently to other car brands. These 2019 Suzukis aren’t old stock, they’re a chance to drive a piece of 2019 forever (such is the quality of a Suzuki). To be honest, they should be charging more for them! But they’re not, as they do also see this a chance to get rid of old stock.”
The 2019 Commemorative Suzukis are being be promoted via out-of-home, online and radio.
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Daniel Mercuri: National Marketing Manager – Automotive
Handsome Robert Rosengarten: Assistant Marketing Manager – Automotive
Creative Consultancy: Deloitte Digital
Chief Creative Officer & Partner: Matt Lawson
Creative Brand & Advertising Partner: Adrian Mills
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Copywriter: Britton Upchurch
Art Director: Kyle Lotherington
Head of Integrated Production: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Prod Companies: Assembly & Sedona
Director: Jonny Kofoed
Animator: Matt Wilson
FX: Elliot Stronge
Animator: Ben Buchanan
Comp Assist: Leo Zarpelon
EP: Kim Wildenburg
Producer: Helen Naulls
Sound Studio: Risk Sound
Sound Design: Dee Gjedsted
Producers: Brodie Mattner & Kate Gibson