Suzuki celebrates relaxed Victorian restrictions in latest campaign via Deloitte Digital

Suzuki is celebrating the easing of restrictions and increased 25km radius for Melbournians, with a state-wide campaign via Deloitte Digital that brings to life the joy of driving.

 

Launching with a film and outdoor the For Fun’s Sake brand is offering Joyrides, a chance for Melbournians to take a test vehicle on the road, even if they have absolutely no intention of buying a car.

Says Rob Rosengarten, assistant marketing manager, Suzuki: “It’s been a hard couple of months only being able to do laps of the same 5km. Now we’ve got some of our freedom back we thought we’d invite people to enjoy driving again. So, if you don’t have a car, or even if you do, come and take a Joyride, for no other reason than for fun’s sake.”

Says Matt Lawson, chief creative officer, Deloitte Digital: “Now that we can once again drive just for the fun of it, we didn’t want Suzuki to miss the opportunity to celebrate.”

Says Michael Pachota, general manager, Suzuki: “We hope the film reflects the joy people are feeling with this regained freedom, and what better way to do that than in a Suzuki. Because that’s literally what we’ve tried to do.”

The campaign will roll out through OOH, digital and social channels today.

VIEW THE SPOT

Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Manager – Automotive
Daniel Sammut: Digital Marketing Coordinator – Automotive

Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Finished Art: Mark Scano
Head of Integrated Production and Editor: Rob Weir
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng

Production Company: Finch
Director: Toby Pike
EP: Corey Esse
Producer: Jackie Adler
DOP: Dan Freene

Colourist: Dan Stonehouse – Crayon

Sound Studio: RISK
Sound Engineer: Dee Gjedsted
Sound Producers: Kate Gibson & Sally McManus