Sustainable online retailer Flora & Fauna launches first brand campaign via The Incubator 

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Award-winning ethical and sustainable online retailer Flora & Fauna have produced its first pure brand campaign via The Incubator, focussing on its ‘surprisingly better’ eco alternatives for everyday household and beauty essentials.


Aimed at the eco-curious, the message is simple: Flora & Fauna makes it ‘easy to be eco’, with more than 10,000 eco-friendly products to shop online. The brand further reinforces its credentials in the ad, referring to their B-Corp status and fully carbon-offset operations.

Says Julie Mathers, founder, Flora & Fauna: “We are truly focused on making a difference at F&F and that is not easy to get across in 30 seconds; however the teams at The Incubator and Jumbla have really understood our purpose, values and us. I’m delighted and so excited to get this campaign out and start helping many more make better choices.”

Says Kyran Docker, creative director at The Incubator: “Surprisingly Better is a strong message, challenging people to discover both how easy it is to shop for eco products, and also how great those products can be. We wanted to help people realise they can easily make a difference with their everyday shopping choices.”

Says Alison Rentoul, head of strategy at The Incubator: “As long-time fans of Flora & Fauna, we’re delighted to have been asked to help create their first brand campaign. We really enjoy working with purpose-driven brands and it was a real pleasure to take this campaign from concepts through to completion, in collaboration with the superb team at Jumbla.”

Two-time winner of ‘Top Sustainable Retailer’ at the 2020 and 2021 power retail awards, Flora & Fauna was founded in 2014 and recently acquired by natural beauty business BWX.

The ads will primarily run on social media and BVOD.

Client – Flora & Fauna 
Flora & Fauna Founder – Julie Mathers
Creative Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriting & Strategy – Alison Rentoul
Production Company – Jumbla Australia
Executive Producer – Danielle Kilgour
Lead Motion Designer – Tracey Theseira
Motion Designer – Jenni Cheng
Motion Designer – Erin Flatters