New Brisbane agency, The Together Society has taken the flag in a four agency pitch to deliver a complete website redevelopment of both the Surf Life Saving Australia Lottery and Foundation websites.
In February, Priscilla Jeha left the role of GM at GrowthOps Brisbane to create new agency model, The Together Society. The model was inspired by conversations with clients and a realisation that the Queensland market was saturated with either larger integrated entities or freelancers; but not a lot in between that could deliver ‘big agency’ quality without the clunkiness and overheads.
The new model centres around Jeha’s Project Management methodology called ‘Meistro’, created to drive a seamless and value driven experience for clients. This is complimented by the embedding of a core team within the clients’ own; and the curation of a team of the best independent creative, digital and content experts to deliver on the brief.
Says Jeha: “No one else in Queensland has launched this kind of ‘only pay for what you use’ delivery model; it offers clients a unique alternative to the traditional agency arrangement.”
Jeha has partnered with Steve Mair (formerly digital creative director of BCM); adding that they had been trying to find a way to work together for some time, with a shared view that the new model will deliver much stronger outcomes for clients. They have enlisted digital development partner April9, to deliver on the Surf Life Saving project with them.
Says Mair: “With donations and ticket sales critical to keeping our beaches safe, we are delighted to be partnering with the Surf Life Saving Foundation in helping to deliver this critical piece of infrastructure.”
Both Jeha and Mair said they were excited to tap into their global integrated agency experience and embark on this project with a client who has been incredibly collaborative from the outset.
Says Kelsie Boucher, donor manager of Surf Life Saving Foundation: “When we reviewed The Together Society’s proposal, the decision was unanimous. TTS constructed their way of working around the needs of the SLSF team, offering us a true partnership. They not only delivered on the brief, but also road mapped a digital transformation project to ensure the business would be positioned to digitally manage community fundraising; strengthening our presence in the community and presenting new digital fundraising opportunities to preserve the Surf Life Saving movement.”
In the past two weeks The Together Society has also landed multiple projects for Griffith College and a brief from a global wellness brand based in the UK, suggesting that there is undoubtedly a hunger from clients of all sizes for a new approach.
Says Jeha: “More than ever, there is a spotlight on how agencies genuinely engage with client teams; and how thoughtfully they utilise their budgets. Value is now imperative, not just desired. It needs to be represented in the relationship, the approach to delivery and in the drive to optimise outcomes. Clients are really excited about a new kind of agency partner who offers them the same level of quality and assurance as big agencies, without all the layers and handling; The Together Society delivers on that.”