Superhero declares ‘The Floor Is Yours’ in newly launched brand campaign via Hardhat


Fintech share trading platform Superhero has launched the brand’s first major brand TVC via independent creative agency Hardhat. ‘The Floor is Yours’ sees our Hero – the next generation of confident and savvy investor – cutting a path through the chaos of the trading floor, showcasing the accessibility, ease and affordability that the Superhero platform offers.


The TVC, directed by Josh Logue through production company Sherpa, will debut in Australian lounge rooms on 4 June during Channel 7’s AFL broadcast, then air during every game for the remainder of the season, including the Grand Final. The integrated campaign will also roll out across digital and social platforms as well as catch-up and regional TV.

Says John Winters, co-founder and CEO, Superhero: “We’re excited to see the public’s reaction to this campaign, which encapsulates Superhero’s mission to make investing accessible, understandable and affordable for all Aussies – from first-time traders through to experienced investors.”

Says Glenn Dalton, executive creative director, Hardhat: “Last year we supported Superhero with an extensive outdoor and online campaign that included cheeky taglines like, ‘We’re giving trading a kick up the ASX’ and ‘Get your fair shares’. Moving the campaign to film, it was important to build on our established tone of voice and give Superhero a distinct visual look that sets it apart from traditional investment platforms.”

Australians can begin trading ASX shares with Superhero for just $5 brokerage by visiting or downloading the app.

Client: Superhero
John Winters – Co-Founder & CEO
Christian Love – Creative & Brand Lead
Rachel Hopping – Marketing Lead
Axel Leibovich Serebrenik – Digital Marketing Lead

Creative Agency: Hardhat
Glenn Dalton – Executive Creative Director
Justin Kabbani – Co-Founder & Managing Director
Jonathan Heath – Senior Creative
Lani Cush – Head of Strategy
Char Wren – Head of Production
Haley Kriksic – Senior Account Director
Zane Flynn – Designer

Production Company: Sherpa
Exec. Producer: Nat Taylor
Director: Josh Logue
Producer: Daz McFarlane
DOP: Ed Goldner
Post Production: Mr Fox
Offline: Andrew Stalph
Online: Felicity Stalph

Sound Production: Electric Sheep Music

Media Agency: Avenue C
Partner: Will Chapman
Head of Media: Daniel Cutrone

Stills photographer: Mr Smith
Photographer: Craig MacLean (Mac Shot That)