Supercheap Auto creates Carpark Carnage in new campaign via TAXI and Chimera Project
Auto parts retailer Supercheap Auto has launched its most successful ‘Best Performing Oils Under The One Roof’ campaign to date, created by TAXI Film Production and creative consultancy, Chimera Project.
Now in its seventh year, Supercheap Auto’s latest Best Performing Oils campaign brings together four iconic oil brands – Castrol, Nulon, Penrite and Valvoline – as well as prominent auto influencers Mighty Car Mods, Skid Factory, Built Not Bought and Supercars legend Russell Ingall.
This year’s film, titled ‘Carpark Carnage’ is directed by Miles Murphy and features four high performance vehicles competing for the ultimate prize – the last spot in a crowded shopping centre car park.
The campaign gained immediate traction among car enthusiasts in Australia as well as making headlines around the world. To date, the campaign has garnered in excess of ten million social media views, over 70 thousand engagements (likes, shares and engagements) and was ranked third on Youtube’s trending video list. It was also picked up and shared by USA TV’s number one daily video show, Right This Minute and broadcasted to over 236 Free To Air TV channels across the USA as well as popular motorsport social channel Street FX.
Says Reece Moger, content manager at Supercheap Auto: “The Best Performing Oils campaign is our most action packed campaign each year, and definitely one of our most anticipated, not only for our customers, but from our trade partners and team members.
“It’s always a challenge to raise the bar on the campaign each year, but we were stoked with how well Chimera & Taxi worked together with us to make this our best one yet!”
Says Andrew Wareham, TAXI Film: “We’re thrilled to partner with Supercheap and Chimera on this year’s Oils campaign. From start to finish, it truly was a collaborative process with Reece and the team.”
Says Brendan Greaney and Jonathan Drapes of Chimera Project: “In addition to the usual epic stunts, we wanted to bring a more relatable, storytelling twist to this year’s campaign.
“It’s great to know it’s not only engaging our audience online, it’s also working hard at the cash register.”
Says director Miles Murphy: “The idea of four epic vehicles duelling for a shopping centre car park gave us heaps of scope for car stunts and comedy. My two favourite genres!”
View the full Car Park Carnage film and behind-the-scenes video at Supercheap Auto’s Facebook Page.
To find out more about TAXI Film Production, visit taxifilm.tv or for Chimera Project, visit chimeraproject.com.au.
Client: Supercheap Auto
Supercheap Auto Content Manager: Reece Moger
Creative Agency: Chimera Project
Executive Creative Directors: Brendan Greaney and Jonathan Drapes
Production Company: TAXI Film Production
Executive Producer: Andrew Wareham
Senior Producer: Mark Bishop
Director: Miles Murphy
DOP: Adam Clark
Stills Photographer: Justin Overell
Chief Drone Pilot: Sketch Coleman (Nerd Birds)
Driver/Vehicle Co-ordinator: Rob Whyte
Sound House: Rossco Audio
Post-Production: Chop Shop
18 Comments
2:12 of content and not 1 female talent? Standard from 100% male creative, client and production teams.
This is a bit different to what the Monkeys have done for the brand. Must be why they needed a “specialist consultancy that isn’t an agency to work directly with the CMO to solve a unique challenge traditional agencies can’t”
Terrible. Just terrible.
There is talent alright, usually on the check out
wink wink nudge nudge
What year is it again?
The only decent performance in that ad came from the cars.
Im a rev head and I find this bizarrely boring
Loved the creative and the action! Not sure about the other comments in here but it’s done extremely well socially from what I’ve seen
Love it best one yet!
Funny with great action, some unique vehicles as well, i had seen this posted a few times online before this article too
kept me watching the whole time, location is relatable haha
nice to see aussie influencers in there, great crossover
love the kebab 🤣
put together well, great aerials
Impressive from start to finish, caught the behind the scenes on this one too gave even more insight. I’ve been around a long time and never seen anything this big come out of Australian advertising.
i grew up around the corner from this place great to see supercheap bring a little bit of hollywood action to my local
It’s bad and that doesn’t mean good
…elaborate on why it’s bad? Feels like their audience would lap this up.
It’s just unbelievably booooring.
Should bring back the Alan Hardy collaborations…those ads were legendary compared to this
How tf did this pass legals?