Super Bowl countdown: Newcastle Brown Ale promotes 37 brands in game spot via Droga5, NY
January 28 2015, 1:40 pm | | 7 Comments
Newcastle Brown Ale’s most exciting, most jam-packed, most fiscally responsible big game ad via Droga5 New York has been released.
It’s Newcastle’s Band of Brands big game ad, featuring 37 of the universe’s best brands… and a dental office in Pittsburgh.
7 Comments
Remember when James Ready beer shared their billboard space with other brands so they could afford to keep their beer cheap. Yeah, that was a good idea.
actually ” the JR campaign was different. It was about them thanking loyal customers and giving them a part of their billboard to say anything.
But good of you “beer” to spew hate at something really great. Dragging others down doesn’t elevate you.
Love it.
And “beer” the JB campaign was a different idea. Thanking loyal customers by letting them say anything they want on their billboards. And their other one was a big coupon.
Either way, shitting on something great won’t raise your standing.
What a load of b*llocks – I lasted 10 secs
If their target market is people who read marketing blogs and understand the concept before they see the execution, they’ve outshone themselves.
Done or not (didn’t Toyota give half their billboards to charity?), for the average consumer it would be fucking confusing.
Average Australian consumer, not average American consumer.
Tough to top last year’s Superbowl campaign but they have. I love it when a brand (and client) is so confident in what it stands for and who it’s talking to that it has the balls to trust the agency to come up with, and execute greatness. Golf clap to all you bastards.
A beer brand that is ‘no bollocks’ better be talking, in a low key way, mostly about beer. And yet, they’re fast-screaming some horseshit marketing-speak at me. Is the fact that they rush to fit all the brands in supposed to be the funny/memorable part? I’ve seen more amusing constructs on TVS’s The Comic Box. This idea and this ad are complete and utter bollocks.