Supaflr appoints Damien Whitney as Executive Producer

Production company Supaflr has appointed Damien Whitney as Executive Producer Eastcoast to meet increasing demand and shape the company’s next phase of growth. He will work alongside Supaflr’s WA Executive Producer Hollie Gibson.

Whitney joins as Supaflr continues to scale its hybrid production model—bringing together live action, AI-led filmmaking and creator-driven content for agencies and brands navigating a rapidly changing landscape.

With extensive experience across advertising and production, Whitney has built a reputation for delivering ambitious, forward-thinking work that resonates both commercially and culturally.

Says Whitney: “Supaflr’s ability to combine live action craft, creator instinct and AI opens up a completely different way of approaching briefs. At a time when every part of production is evolving, that kind of integrated thinking is incredibly powerful.”

Operating at the intersection of storytelling and emerging technology, Supaflr partners with agencies to deliver work that moves at the speed of culture without compromising craft.

Says Armand De Saint-Salvy, Director and Founder, Supaflr: “We’ve moved beyond the traditional approach because it’s no longer the best fit for how modern ideas are made. We needed a leader who’s experienced but also curious, adaptable and excited by what’s next. Damien brings that in spades.”

Check out Supaflr’s future-facing production offering here: supaflr.com

Pictured (L-R): Hollie Gibson, Damian Whitney, Armand De Saint-Salvy

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