Sunsuper encourages Australians to ‘Dream with your eyes open’ in new campaign via Rumble
CB Exclusive – Sunsuper has launched a new brand campaign via new agency Rumble, Brisbane inviting people to take a little action now to ensure an effortless ride into and through retirement.
The 45 sec brand tvc uses a perfect wave as an analogy for superannuation – the sooner you get on top of it, the better life feels. It features 68yo surfer Margie Bryant and 30-something goofy-footer Dan Vardy surfing together with a cast of more than 40 longboarders, captured in-camera by Taxi Film’s Justin McMillan.
Outdoor and print features portraits of the group, captured straight out of the surf and completely at ease, by photographer Kenny Smith.
Says Rumble creative partner James Burchill: “It was great that Justin could capture the idea of this diverse group of Australians sharing this one beautiful, infinite wave.
“Superannuation advertising can often feel earnest and daunting, with one foot in the grave. “That’s not Sunsuper’s attitude at all. We wanted to portray how great it feels to have your future on track at any age, and make it easy to take action.”
Says Catherine Hughes, Sunsuper Head of Brand Marketing and Communications: “The new campaign evolves our core brand positioning of dreams, melding the pragmatic with the aspirational. The new theme is supported by a strong call to action which sums up our award-winning customer service ethic: “One call and the sun comes out.”
Agency: Rumble Creative & Media Brisbane
Managing Partner: Remy Brassac
Creative Partners: Nancy Hartley & James Burchill
Business Director: Anne-Maree Jenyns
Agency Producer: Katrine Bowman
Production: Taxi Film
Executive Producer: Andrew Wareham
Director: Justin McMillan
Producer: Mark Bishop
Underwater DoP: Rick Rifici
DoP: Tim Tregoning
Editor: Simon Njoo
Post Production: Cutting Edge
Sound design: Mike Lange
Stills photography: Kenny Smith
Music Rights: Karl Richter, Level Two
Client: Sunsuper
Head of Brand Marketing & Communications: Catherine Hughes
17 Comments
BCM, look at this. something you were never capable of doing.
Yes, BCM never did basic category advertising.
Yes, fresh and original creative – https://www.youtube.com/watch?v=tuFr76btbnE
Surfers and a wave (obviously). Fail to see any similarity? Although have never seen Aldi ad and don’t mind it!
Just sensational and beautiful! Nice to see some Qld creative – fantastic filming, would have been bloody hard to capture that light Dude!
Best ad in the world
Who was it for again?
I love this advertisement especially seeing Margie she has inspired me to live life to the fullest!!
Where is that wave please?
Awesome to see Margaret Bryant from Goulburn
Beautiful lady inspiring others as always
The wave is at Evans Head and took 4 hours for the right wave
Thank you! I love this ad & wanted to know where it was filmed. Great for Oz tourism also. 🤗
Could someone tell me how long did it took for all surfers to catch the perfect wave? Also, how many waves did it take, without mishap?
Thanking you in advance. Wesley.
What is the music in your ad?
I’m also curious to know who sings the song ??
Any idea who sings the song???
My 25yr old daughter was a surfer in this TV commercial.
She said said she had such a blast with the professional crew who were wonderful to her and the others, on the day.
She was so excited to be part of this advert, she actually changed over her existing Super account to Sun Super.
I did some checking around on Sun Super performance against her current Super and agreed.
As my daughter lives and works over 400km away from me, it’s such a blast to turn the TV on while cooking dinner to look up and see her huge smiling face doing something she loves every morning, right there on the big screen!
Nicole K, look out!! 🙂