Suncorp’s new consolidated strategy forces DDB Melbourne to resign APIA due to Westpac conflict

DDB Melbourne has ended its relationship with Suncorp after an internal shake-up sees a conflict with DDB client Westpac.

Suncorp’s consolidation of brands AAMI, Bingle, GIO and APIA under the one Suncorp umbrella has impacted APIA’s long-term relationship with DDB Melbourne.

Suncorp has now consolidated its creative account with Ogilvy Melbourne and Publicis Brisbane.

Says DDB national CEO Andrew Little: “DDB Melbourne has enjoyed many years of partnership with firstly Promina and more recently Suncorp. With Suncorp’s new consolidated strategy our banking relationship with Westpac is now a conflict. We wish Suncorp all the best and thank them for many years of partnership.”