To encourage Queenslanders to band together and prepare for the upcoming storm season, Suncorp Insurance has launched a new campaign supported by Leo Burnett Sydney, to promote how the insurer protects communities across the Sunshine State.
The ‘Beat Storm Season’, campaign draws on Suncorp’s 100-year history and aims to lead the conversation around how Queenslanders can prepare for, and protect, their properties during storms and other severe weather.
Directed by Greg Wood of Exit Films, the campaign features one of Queensland’s favourite sons, former professional rugby league footballer, Johnathan Thurston, as he pitches in to do his bit to prevent storm damage alongside his local community.
Says Travis Hughes, manager marketing, Suncorp Insurance: “Storm season is part of life in Queensland and as a Queensland-based company, we’ve been with our customers through bushfires, floods, hailstorms and cyclones.
Says Hughes: “Our latest campaign highlights the simple actions people can take to protect themselves, their families and their communities when these events hit.”
‘Beat Storm Season’ will appear on broadcast television, radio, out of home, press and social.
Client: Suncorp Insurance
Creative Agency: Leo Burnett
Production Company: Exit Films
Director: Greg Wood
Post Production: The Editors
Sound Production: Squeak E. Clean Studios