For the third year in a row, Suncorp has partnered with Channel Nine’s The Block, launching a new campaign encouraging Australians to “make their house more home” via Leo Burnett Australia.
The Suncorp campaign recognises that our homes are more important than ever, and shows how the current times have accelerated the desire of many Aussies to improve their existing homes through renovating and redecorating.
Suncorp aims to capture the reality of modern Aussie homelife and to show that through refinancing or budgeting, Suncorp can help you get closer to your home goals.
At the heart of the campaign is the relatable story of a space-challenged Australian family. Directed by Paola Morabito of Finch, it features two brothers who compete each day in their own unique way for the nightly rights to the top bunk.
The second piece of work to launch under the Suncorp Spirit platform, the campaign is also supported by a content series, ‘From House to Home’, featuring award-winning interior designer and The Block judge, Shaynna Blaze.
Suncorp head of group brands, Tammy Hall, said with people spending more time in their homes than ever before, Suncorp understands that just like The Block contestants, many Australians are thinking about how they can refresh or renovate their homes: “This marketing and brand campaign emphasises that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same.
“Whether it’s by budgeting like a boss with zero account keeping fees and sub accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”
Says Andy Fergusson, executive creative director, Leo Burnett Sydney: “I think we’ve all realised how important our houses have become in recent times. And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”
The fully integrated campaign launched nationally in parallel with The Block in August 2020.
Client – Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Suncorp Manager Marketing: Ben Ashtiani
Suncorp Brand & Channel Manager: Kirsten Wiskar
Suncorp Marketing Specialist: Michael Milne
Suncorp Content Lead: Claire Whish-Wilson & Lyndall Theodore
Sponsorship Lead: Jasmine Medved
Creative Agency – Leo Burnett
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Senior Business Manager: Laura Egan
Business Manager: Claire Emery
Head of Strategy: Graham Alvarez
Senior Connections Strategist: Alexandra Roubine
Senior Integrated Producer: Justine Dooner
Integrated Producer: Lucy Appleyard
Multimedia Studio Manager: Dan Crozier
Designer/Finished Artist: Emily Boulton & Jason Cooper
Media Agency – OMD
Production Company – Finch
Director: Paola Morabito
Editing Company: ARC EDIT
Editor: Simon Price
Colourist: Matt Fezz
Online Editor: Heather Galvin