Suncorp helps Australians “make their house more home” in new campaign via Leo Burnett
For the third year in a row, Suncorp has partnered with Channel Nine’s The Block, launching a new campaign encouraging Australians to “make their house more home” via Leo Burnett Australia.
The Suncorp campaign recognises that our homes are more important than ever, and shows how the current times have accelerated the desire of many Aussies to improve their existing homes through renovating and redecorating.
Suncorp aims to capture the reality of modern Aussie homelife and to show that through refinancing or budgeting, Suncorp can help you get closer to your home goals.
At the heart of the campaign is the relatable story of a space-challenged Australian family. Directed by Paola Morabito of Finch, it features two brothers who compete each day in their own unique way for the nightly rights to the top bunk.
The second piece of work to launch under the Suncorp Spirit platform, the campaign is also supported by a content series, ‘From House to Home’, featuring award-winning interior designer and The Block judge, Shaynna Blaze.
Suncorp head of group brands, Tammy Hall, said with people spending more time in their homes than ever before, Suncorp understands that just like The Block contestants, many Australians are thinking about how they can refresh or renovate their homes: “This marketing and brand campaign emphasises that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same.
“Whether it’s by budgeting like a boss with zero account keeping fees and sub accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”
Says Andy Fergusson, executive creative director, Leo Burnett Sydney: “I think we’ve all realised how important our houses have become in recent times. And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”
The fully integrated campaign launched nationally in parallel with The Block in August 2020.
Client – Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Suncorp Manager Marketing: Ben Ashtiani
Suncorp Brand & Channel Manager: Kirsten Wiskar
Suncorp Marketing Specialist: Michael Milne
Suncorp Content Lead: Claire Whish-Wilson & Lyndall Theodore
Sponsorship Lead: Jasmine Medved
Creative Agency – Leo Burnett
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Senior Business Manager: Laura Egan
Business Manager: Claire Emery
Head of Strategy: Graham Alvarez
Senior Connections Strategist: Alexandra Roubine
Senior Integrated Producer: Justine Dooner
Integrated Producer: Lucy Appleyard
Multimedia Studio Manager: Dan Crozier
Designer/Finished Artist: Emily Boulton & Jason Cooper
Media Agency – OMD
Production Company – Finch
Director: Paola Morabito
Editing Company: ARC EDIT
Editor: Simon Price
Colourist: Matt Fezz
Online Editor: Heather Galvin
30 Comments
Wasn’t sure what was happening and why it was set in New Zealand?
I don’t know if you’re trolling, racist or naive.
Ether way you should take a look around. Then at yourself.
Nice story. Well told.
I was also confused as to why is felt so Kiwi. Kiwi is rad but I’m not entirely sure why Suncorp or Leo’s Aus is making work for one market, set in another. It’s not just the cast – it’s the look/feel of the whole spot.
A nice narrative that is nicely shot. Feels very human so well done Leo’s.
Warm Aussie family, beautifully captured by Paola. Good one Finch and Leos.
these comments are so offensive, i have no words
How the fuck are they offensive? Grow up you child.
I second that.
Watching this without knowledge of where it was shot, I wouldn’t have known this was a Kiwi-made ad. The cast don’t appear “other” to me – but maybe that’s because not everyone I know is white. I suspect the only ones that notice “difference” are the white status quo here in Aus who are so used to seeing versions of themselves onscreen. For the rest of us, this is reality.
(No, I don’t work for Leos.)
Wrong. I’m not white, not all my mates are white and I grew up in a mixed neighbourhood.
And bro this is as Kiwi as they come. You can’t deny it.
I’m all for more diversity on our screens but from a white brand from Queensland, i don’t buy it.
@kiwi….I also second it. Imagine getting that early offended at nothing. Any way good spot and well directed. Saw it on air last night and liked it.
The fact that you don’t understand how it’s offensive means you need to grow up, bro!
Didn’t answer the question.
@Wouldn’t have known this was made in NZ – I second that.
If people came down from their ivory towers and looked around, they’d realise not all Australians (or people for that matter) are white.
This is a beautiful, heart warming spot and it’s about time we see some more diversity on our screens in Aus.
Well done Leo’s
“it’s about time we see some more diversity”
Comical. We see nothing but diversity. There’s more mixed-race families on campaign brief than there is in fucking Brazil. Talk about divorced from reality, the ad industry is as far from reality as it is pretentious, and it’s why Australians are (rightfully) switching off.
The diversity is great. The film is not.
If that is all it takes to be considered racist these days then far out, what hope do any of us have?
very telling that anyone saw an ad centered on an indigenous family and felt it was somehow not reflective of Australian life.
The kids have kiwi accents.
The house is not Australian in its look.
The lighting / grade feels very dull like kiwi light. Not bright like Australian light.
The way the kids are dressed even??
If you saw the comment being based on skin colour then appears you’re the the racist. I mentioned it looked to be shot in New Zealand. At no time did I mention race.
Honestly thought it looked like an Aussie house.
Because it is an Aussie home.
I know the children and their family, they are indigenous Australians, who are raised to be honest and proud of who they are. So how on earth do you watch an ad and state that they have a Kiwi accent. Seriously stop judging everything you see because you are totally wrong!
Not bright like Australian light?
Have you ever been to Victoria or Tassie in winter?
It feels kiwi because it’s shot a bit like ‘Boy’ and ‘Eagle VS Shark’. Which is a bloody compliment. Well done. As for the racial comments, not all indigenous look the same.
This is so awesome – great to see some Aboriginal kids and family on main stream TV. I’m Aboriginal myself and I’m tired of ignorant people thinking we all look like Kiwi’s. Love this advertisement – thank you Suncorp for levelling the playing field. Very inspirational and I love the new bunks – so Art Deco!
This doesn’t look or feel like NZ.
Certain people’s severe ignorance of just about everything is showing.
Reading these comments, this industry is almost properly dead.
Dear Australia,
We take offence to you lot thinking we did this ad. How insulting.
I thought the ad was fantastic, the boys are great little actors, what a great casting! It was fun, informative real and made me smile ( and want to renovate). Well done!