Subway Socceroos a clear winner in ‘Feel Good Football’ work via Publicis Worldwide Australia

The star power of Australia’s Subway Socceroos Joe Gauci, Harry Souttar and Adam Taggart is almost eclipsed by a humble groundskeeper in ‘Feel Good Football’, an uplifting new television commercial premiering on Tuesday 11 June developed by Subway Australia in collaboration with TeamFresh creative agency Publicis Worldwide Australia.

The fun and fresh new commercial campaign spotlights the winning partnership between the renowned Australian men’s national football team and naming rights partner, Subway Australia.

The upbeat commercial starts with Souttar and Taggart running drills on the pitch before Gauci, high in the grandstands, sets aside his Subway Footlong sub to kick a ball, straight and true, to his Australian teammates.

Swept up in the exciting moment, a groundskeeper abandons his lawnmower and starts commentating the action as Souttar takes the pass and deftly kicks it to Taggart who boots the ball into the back of the net; players and groundskeeper all celebrating the goal before Gauci reclaims his sub.

Subway Australia director of marketing Rodica Titeica said Feel Good Football illustrated the brand’s authentic commitment to helping Australians Eat Fresh. Feel Good.

Says Titeica: “Subway fuels Australian bodies with better-for-you food and that’s why it is nationally loved by people who play sport, from community teams to high-performance Subway Socceroos.

“We are delighted to tap into the skills of these talented Subway Socceroos players – and their equally passionate groundskeeper – to produce a commercial that makes Australians feel good.

“It is also fitting that Harry Souttar plays a starring role after his creative Subway order – since dubbed the ‘Souttar Sub’ – went viral last year.”

Shot by director Cameron March and The Producers, the wholesome campaign’s debut coincides with the Subway Socceroos FIFA World Cup 2026 qualifying match against Palestine in Perth on June 11.

The Subway Australia and Paramount+ media partnership by TeamFresh media agency Zenith will see the commercial feature on stadium screens and across social media, billboards and via homepage takeovers.

The Publicis Groupe TeamFresh chief client officer Kate Lippett said the Paramount+ media partnership aligns Subway Australia with footballers and fans chasing a feel good moment, on and off the pitch.

Says Lippett: “The Subway mantra of Eat Fresh. Feel Good. is synonymous with sport and who better than the Subway Socceroos to show off a few feel good tricks.”

Subway
Director of Marketing: Rodica Titeica
Marketing Manager: Alice Hawkins

Agency: Publicis Groupe TeamFresh
Ryan Petie: Executive Creative Director
David Schaak: Creative Director
Mike Redfern: Executive Strategy Director
Chris Moore: Senior Broadcast Producer
Maddie Laube: Senior Account Director
Amber Lawrence: Designer

Production Company: The Producers
Director: Cameron March
Executive Producer: Noelle Jones
Producer: ​​Georgia Rankin
DOP: ​​Sean Ryan
Offline Editor: ​​​​Brad Hurt
Colourist: ​​Matt Campbell
Sound Design: ​​Folklore Sound
Music Composition: ​​Oliver Keenan-Lyu