Studio Smack creates thought-provoking poster for Graphic Design Festival Breda competition
Studio Smack, an animation studio based in The Netherlands, has created the winning poster for the Graphic Design Festival Breda’s Reflect – Poster Project.
The competition challenged students, professional and amateur graphic designers to use the maker revolution, financial crisis and social media uprising as an inspiration to create a transparant, sustainable and honest concept for the future and to visualise their personal way of dealing with contemporary challenges.
Studio Smack designed a typography poster with a visual update of a quote from the film ‘Fight Club’.
Says Ton Meijdam, senior art director, Studio Smack: “The movie ‘Fight Club’ was released in 1999, a pre-social media era. The movie’s antagonist (Tyler Durden) played by Brad Pitt was literally talking about our possessions, and how they can dominate and take over our lives. Fast-forwarding to the present there might be something else that made us slaves to our possessions. Putting Tyler Durden’s statement in a whole new perspective.”
3 Comments
Very cool poster.
People who write a brief like “use the maker revolution, financial crisis and social media uprising as an inspiration to create a transparant, sustainable and honest concept for the future and to visualise their personal way of dealing with contemporary challenges” should be shot.
Here’s the thing. We did stuff like this at design school. But because we didn’t have the internet to ‘publish’ it on, no one ever saw it, and it probably quite rightly ended up in the bottom drawer of a plan chest before eventually getting thrown in the bin. Because it was never worth going to all the trouble of actually printing it. Now though, someone does this, sticks it online and gives the impression that it is new, original, powerful and good etc. It says ‘poster’, yet communicates absolutely nothing quickly or succinctly.
@Kev.
Poor you.
It definitely does communicate something quickly and succinctly.
It’s not groundbreaking work, though.