Students invited to Shine with Australia in Study Australia’s new campaign via 303 MullenLowe
A new global campaign promoting Study Australia options available to international students, right now, wherever they are in the world, has launched today by the Australian Trade and Investment Commission (Austrade), created by 303 MullenLowe.
The Shine with Australia campaign features high-achieving alumni whose academic and professional journeys demonstrate the quality of an Australian education, and invites prospective students to follow in these alumni’s footsteps and discover their brilliant future self by studying with Australia.
Ms Chi Vu, global retail engagement product lead for Google, credits her Australian education with kickstarting her successful marketing career and giving her the confidence to take professional risks.
Ravin Mirchandani, executive chairman of Ador Powertron and co-founder of Acusensus, says studying in Australia changed his life, both academically and socially. These and more inspiring stories can be located on the Study Australia website.
The campaign will be global through social and online channels, tailored in-market and supported by targeted promotional spend designed to reach a potential audience of 31.6 million people.
Austrade’s head of international education client services Melissa Banks said the campaign invites students to begin realising their potential through an Australian education now, without waiting for changes to international travel restrictions: “It encourages students to visit the Study Australia website, which now hosts a comprehensive course search tool, to explore their full range of study options.”
The search tool includes more than 31,000 CRICOS-registered courses offered on campus in Australia, as well as wholly online programs and scholarship information.
More than 12,000 Study Australia transnational education programs were also recently added to the course search tool, including options available at Australian branch campuses, partner provider campuses, offshore learning centres and student hubs worldwide.
Adds Banks: “The Study Australia website is a gateway for students to discover a course that’s right for them so they can then reach out directly to the course provider and enrol.
“It is a great starting point for students to explore the many quality options available, to start their Australian education closer to home right now, and plan for a transition to onshore studies.
“Australia continues to offer a high quality, globally-relevant education for those who choose to study with Australia, on campus, in their home country or online.”
The new course search tool can be found at www.studyaustralia.gov.au
View the all of the ads here.