STRONG Pilates unveils ‘Pilates. Strength. Cardio. One Membership’ campaign via Sneaky Studio
STRONG Pilates has unveiled its latest global brand campaign, Pilates. Strength. Cardio. One Membership., developed in collaboration with creative production agency Sneaky Studio.
Following the success of the brand’s popular “More Than Pilates” campaign – which highlighted STRONG’s unique Pilates, cardio and strength integration via its exclusive ‘Rowformer’ machine – this new iteration directly addresses growing consumer fatigue around maintaining multiple fitness memberships to achieve hybrid training goals.
Addressing this challenge, the campaign spotlights STRONG as a complete fitness solution in a competitive fitness market. By combining high-intensity cardio, strength training, and low-impact Pilates into one 45-minute workout, STRONG provides everything members need in a single membership.
Recent global member survey data informed the focus of the campaign, with strength training emerging for the first time as the primary reason members train at STRONG – aligning with broader global fitness trends.
Says Michael Ramsey, Co-Founder of STRONG Pilates: “Our brand is built to be disruptive, to showcase our clear point of difference, and to stay true to our bold ethos in a fitness industry that is continuously evolving. We don’t fit the traditional fitness mould, and we own that. We stand out to give our members maximum results from one membership, relieving them of the need for ‘more’ – particularly in a challenging economic environment.”
The comprehensive launch features a hero video with cheeky competitor nods alongside short-form video content across Meta channels (Instagram and Facebook), reaching a global network of over 130 studios across 15 countries. The campaign is further supported by targeted Meta ads, eDM campaigns, and a full-length feature video on YouTube.
As part of the rollout, STRONG will partner with content creators to highlight its hybrid workout format, the meaning behind the campaign and share personal perspectives and experiences as they work toward their fitness goals.
Says James Cunningham, Creative Director at Sneaky Studio: “At Sneaky Studio, we pride ourselves on creating innovative, cutting-edge content, and partnering with an aligned brand like STRONG allows us to push our creative boundaries.
“From the initial brief, we saw an opportunity to create something truly impactful – content that clearly communicates STRONG’s value to members, while having fun with it. Our approach was to amplify STRONG’s edgy persona, resulting in content that feels elevated, slightly rebellious, and unmistakably STRONG.”
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