Stockland celebrates unsung heroes who make Chrissy more special in new work via Havas Host

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Stockland is celebrating those who go the extra mile to make the holidays magical year after year with its annual Christmas campaign – Here for the Christmas Makers, developed by Havas Host.

 

This year, Stockland is calling out those who bring the passion, joy, and magic to make Christmas happen: the decorators, the gift wrappers, the feast makers, and even the last-minute shoppers.

The Here for the Christmas Makers campaign features a 30-second hero video, as well as six short episodes which highlight a different Christmas maker and what they do to make the holidays special. These include the gift wrapper placing a gift under the tree, the flavour maker garnishing a prawn, the feast maker roasting a turkey, the gadget guru decorating the top of the tree, the vibe setter illuminating the house, and the festive dazzlers dressing up for the festivities.

Stockland general manager, brand and channels, Natalie Warren-Smith said Stockland is playing a part in supporting the unsung heroes of Christmas and their unwavering festive cheer: “Our campaign aims to inspire Christmas makers to squeeze a little more magic out of the Christmas period. Whether it’s buying your gifts online, sorting food and decorations early, or finding the perfect outfit for your Christmas party – Stockland is making Christmas a little smoother for our customers, no matter which Christmas maker they are.

“In line with our commitment to celebrating inclusion and diversity in our shopping centres, the campaign features a diverse cast, with representation of the LGBTQ+ community, as well as a young man who has Downs Syndrome and a woman with a hearing impairment.

“The campaign will come to life in our centres, with customers having easy access to a range of popular activities that will help them to save time, fill Santa’s sack, and enjoy the holidays without a hitch.”

Havas Host executive creative director, Justin Ruben said the agency wanted to create communications that celebrated the unsung heroes of Christmas, those who go the extra mile to bring the joy, and to inspire people with the possibilities of what the festive period can be, thanks to Stockland.

The campaign will run across Stockland’s owned channels, paid media, and in-centre activations.

Creative: Havas Host
Production company: Merv
Audio: Massive Music
Media: EssenceMediacom