Stellantis Australia reappoints Cummins & Partners as creative agency
Cummins & Partners has renewed its creative partnership with Stellantis Australia, continuing a long-standing agency relationship that now spans 15 years.
The renewed agreement sees Cummins & Partners remain the creative and strategic agency for Stellantis Australia’s local brand portfolio, including Jeep, Fiat, Alfa Romeo and Leapmotor.
The reappointment reflects an ongoing alignment between the two organisations, with the agency continuing to support Stellantis Australia across brand strategy, creative development and integrated communications.
In an industry characterised by frequent account reviews and short-term agency tenures, the continuation of the partnership places Cummins & Partners and Stellantis Australia among a small group of client–agency relationships that have endured across multiple market cycles and leadership changes.
Says Sean Cummins, Founder of Cummins & Partners: “Being reappointed is always about relevance, not history. We’re pleased to continue working with Stellantis Australia and focused on delivering work that supports their brands in a highly competitive market.”
Says Ben McCallum, CEO of Cummins & Partners: “Longevity in agency relationships only exists when there is a clear commercial rationale on both sides. This renewal reflects a shared commitment to ongoing evolution, rather than standing still.”
The renewed partnership will continue to support Stellantis Australia’s local marketing priorities as the automotive category navigates significant change across electrification, regulation and consumer behaviour.
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