Stay Tooned founder Kate Toon named Australia’s Most Influential Woman in Small Business

Stay Tooned founder Kate Toon named Australia’s Most Influential Woman in Small Business

Kate Toon, founder of the Stay Tooned group of companies, has been named the Champion Influential Woman at the inaugural Australian Women’s Small Business Champions Awards 2022. The awards received more than 2,500 entries in total, with 30 finalists in the Champion Influential Woman category.


Toon, from Umina Beach on the NSW Central Coast, operates a number of digital businesses including The Clever Copywriting School, Digital Masterchefs and Recipe for SEO Success, which offer courses, memberships, resources, training and mentoring to thousands of small businesses in Australia and internationally.

No stranger to awards success, Toon was also named the Businesswoman of the Year at the national My Business Awards, and included in the Top 50 Small Business Leaders of 2022 by Inside Small Business magazine, along with achieving many other regional, national and international accolades.

Operating a seven-figure business from her ‘Toon Cave’ backyard shed, Toon employs a fully-remote team of staff and contractors, and aims to provide her community of business owners and entrepreneurs with the skills, wisdom and connections they need to thrive in a digital business world.

Toon was also a finalist in the Education Services category at the Australian Women’s Small Business Champions Awards 2022, in recognition of her courses and education offerings, including her Recipe for SEO Success courses which have helped more than 12,000 other businesses grapple the Google beast.

Says Toon: “This is a win for all of the misfit entrepreneurs working smart, day after day, to achieve their small business dreams. My business is not an overnight success, it’s the result of 14 years of persistence, innovation and determination. But I’m still here, turning up and supporting my community every day. While I don’t see myself as an influencer I think my honest sharing about the highs and woes of my business does have a positive impact.”

Says Steve Loe, managing director of Precedent Productions and founder of the awards: “Excitedly, we’re seeing more and more women create, and take up leadership positions throughout the small business community. The time has come to accelerate visibility of the incredible entrepreneurial spirit that so many women in small business display.

“Kate heads a group of digital educational businesses helping business owners, freelancers and entrepreneurs develop business success by improving their digital marketing and building their online visibility. It is important to her to build a positive legacy by fearlessly educating thousands of businesswomen and giving back to worthy causes, through educational courses, resources and training and mentoring.”