WA government launches ‘It’s Like No Other’ marketing campaign aiming to prepare Western Australia for the opening of borders
The Western Australian Government has launched an international call to action to attract visitors, students, investors and workers to the State.
The new campaign is titled “Western Australia – It’s like no other”, and aims to promote the safe, stable and strong lifestyle WA has built despite the threat from COVID-19. It also highlights WA’s natural beauty and resources to encourage visitors to discover our unique attractions and opportunities.
The campaign marks the initial stage of the WA Government’s $65 million marketing campaign to promote WA, which is comprised of a number of marketing initiatives to be launched across various target markets and industries.
An informational website is also part of the overall campaign.