WA government launches ‘It’s Like No Other’ marketing campaign aiming to prepare Western Australia for the opening of borders
December 20 2021, 9:33 am | | 11 Comments
The Western Australian Government has launched an international call to action to attract visitors, students, investors and workers to the State.
The new campaign is titled “Western Australia – It’s like no other”, and aims to promote the safe, stable and strong lifestyle WA has built despite the threat from COVID-19. It also highlights WA’s natural beauty and resources to encourage visitors to discover our unique attractions and opportunities.
The campaign marks the initial stage of the WA Government’s $65 million marketing campaign to promote WA, which is comprised of a number of marketing initiatives to be launched across various target markets and industries.
An informational website is also part of the overall campaign.
11 Comments
Thank you for those rational, sensible reasons to travel to WA.
Hype reels… that don’t even hype.
#WAitsLikeNoOther. True.
I will never,ever go there.
Our point of difference is… that we’re different. WA actually IS distinct from the other states. Shame they couldn’t nail it.
2020 was the year of ‘unprecedented’ and 2021 the year of ‘Like no other’. It’s on practically every ad, and every news cast there’s something that’s ‘like no other’. Are we all seriously that unoriginal…?
This makes your advertising look interesting.
But only if you live there – everyone else can get f**ked and stay out.
But no one will want to go to WA after what they’ve seen over the past two years.
Wow, what a waste of money, time, energy.
They should have come out swinging with a big brand campaign – this stock footage sucks
Will anyone ever bother going there again