Stan appoints Clemenger BBDO as creative agency
Clemenger BBDO has today announced that it has been appointed as the creative agency for leading Australian streaming service Stan, following a competitive pitch process.
Owned by Nine Entertainment, Stan is Australia’s leading and only locally owned streaming service, offering unlimited access to movies, TV series and original productions, alongside a premium lineup of live and on-demand sport on Stan Sport.
Says Sheryl Marjoram, Co-CEO, Clemenger BBDO: “Sometimes pitch processes tell you everything you need to know about the brand, business and people, right in the first meeting. This was one of those pitches, and we’re incredibly proud to have won. We gelled with the team, their ambition for Stan and their commitment to creativity instantly.”
Marjoram said the Stan account solidified Clemenger BBDO’s position as a creative company, capable of delivering Big, Unignorable Ideas; as culturally resonant as they are commercially accountable.
Says Michelle Chandran, Marketing Director, Stan: “We’re thrilled to appoint Clemenger BBDO following a closely contested pitch. From the outset, their creative ambition matched our own – to push boundaries and prioritise high-impact storytelling that resonates with our audiences. Throughout the process, they demonstrated an instinctive understanding of our brand and our desire to tap into the cultural zeitgeist. We’re looking forward to partnering together to deliver premium, impactful work that keeps Stan at the forefront of Australian entertainment.”
Clemenger BBDO is a full-service creative company, known for its big ideas, big impact, big talent and big ambition. It has delivered campaigns for some of Australia’s most iconic brands, including John West, the Australian Red Cross, Mazda Australia, Michael Hill and 7-Eleven, among others.
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