St Vincent’s Care challenges the way Aussies think about aged care in final episode of its three-part series ‘Celebrating You’

At St Vincent’s Care, its commitment to aged care goes beyond delivering a service; it’s about creating a vibrant community. Inspired by the many amazing stories happening in aged care homes across Australia each day, the team set out to celebrate the incredible people that make St Vincent’s feel like home. The result? Its three-part video series “Celebrating You”.

The series is based on St Vincent’s Care’s extensive brand research and one key insight: Aged Care is at its best when you have a strong relationship between residents, employees, and families.

It sounds so simple, and usually, the best insights are.

The video series aims to shine a light on the positivity and joy that can be found in aged care, despite the negative narrative often depicted in the media.

St Vincent’s CEO, Lincoln Hopper, believes that this series is an important reflection of the incredible communities being formed within aged care homes across Australia: “For every negative story you hear about aged care in the news, there are thousands of uplifting stories happening every day within our homes. These stories are worth celebrating, no matter how small or large they are.”

The episodes in this series explore the strong relationship between residents and employees. How the care provided goes both ways, and this desire for human connection fuels the wonderful culture our communities are known for.

Because at the end of the day, what matters to families and residents isn’t so much the four walls and the floor (which are different across all St Vincent’s Care’s aged care homes) but the people within them.

Head of marketing and communications at St Vincent’s, James Boshier echoes this sentiment emphasising that the relationships within aged care homes are what make them special: “One of the biggest concerns of residents coming into aged care is a loss of independence and identity. We want to bring to life for people considering aged care the beautiful relationships between residents, employees, families, and volunteers.

“While aged care is frequently talked about in the context of how we can assist the individual to thrive, this all happens in the context of a community, and people flourish because of their community.

“This campaign shows that residents can find their identity within our communities and how they can continue to contribute and find purpose.”

Celebrating You Episode 3 premiered at St Vincent’s Care Bardon, home of its stars, with a red carpet event for residents and families to enjoy. This quote from a family member sums up the impact of the campaign: “I’m looking at aged care in a different way”.

With the release of the “Celebrating You” series, St Vincent’s hopes to inspire others to see the value in aged care. The team want to show that aged care is not a full stop to someone’s life but another chapter, or many chapters, waiting to be written. Join St Vincent’s Care Services in celebrating the resilience, community, and joy that flourish within aged care homes across the country.

WATCH THE ST VINCENT’S CARES ‘CELEBRATING YOU’ SERIES HERE

Client – St Vincent’s Care Services
Chief Executive Officer: Lincoln Hopper
Head of Marketing: James Boshier
SVC Marketing team: Thomas Delaney, Jesse Gramenz, Lorena Gonzalez, Chloe Coelho, Ciara Ballantyne

Creative Agency & Production: Seniors Cinematic Collective
Creative Partner – SCCAU
Creative – SCCAU
DOP – Jake Koning
1st AC – Brett Tracey
2nd AC – Jakob Hart
Gaffer: Teretiano Reti
Assistant Producer: James Bacskay
Production Assistant: Matthew Foo
Stills/Photography – AJ Moller
Sound – Seth Jackson
HMUA – Emily Koning

Post Production: Seniors Cinematic
Editor – Link Masters
Colourist – Matt Fezz