St John WA promotes online first aid skills in latest TV campaign via Meerkats, Perth

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Perth creative agency Meerkats has launched an emotive new 15-second TVC campaign to encourage people to enrol in an online first-aid course with St John WA.


The St John First Aid Skills website allows people to complete an online first aid course or learn individual skills from the convenience of their computer – enabling the skills to be completed anytime, anywhere.

Says Clare McAlaney, head of marketing programs at St John WA: “With more time on our hands, and building resilient communities at the forefront of everyone’s mind, now is a great time to update your first aid skills from home. Our friendly guide Mia (Medical information assistant) will guide you through the steps during your online training, and at the end of each skill or course you complete, we’ll email you a St John WA Accredited certificate.”

The wide range of skills are $2.99 each and immerse users in life-like scenarios to equip them in a first aid emergency while courses start from $5.

For more information visit:

Client: St John WA
Head of Marketing Programs – Clare McAlaney
Marketing Specialist – Matthew Rologas

Creative Agency: Meerkats
CD: Rikki Burns
ACD/Copywriter: Matt Wilson
Art Director: Luke Williams
Business Director: Kelsey Fraser
Producer: Anita Swami

Post Production: Sandbox
Producer: Jasmine Leivers
Motion Graphics: Robert Woods
Post Sound: Soundbyte
Sound Design: Shaun Sandosham