St.George gets into the festive spirit with new Christmas campaign via Saatchi & Saatchi
In a world of tap-and-go purchasing, Australians are now using less cash than ever before and whilst it’s now easier to make purchases, some people can feel like they are losing track of their spending. To help its customers keep track of their finances this holiday season, St.George Bank has launched ‘Festive Finances’, an integrated campaign, developed by Saatchi & Saatchi Sydney, to demonstrate how its banking app can assist.
The campaign features the bank’s well-loved character, Little Dragon, this time appearing alongside Father Christmas as the pair contemplate their festive finances and whether or not they can afford to visit everyone this Christmas.
The campaign further explores St.George Bank’s brand platform, demonstrating that everyone has a Little Dragon within. Acknowledging that many Australians are going to spend more over the Christmas period, St. George Bank wants to make it simple for its customers to keep track of their budget, allowing them to choose where and how they spend.
The campaign will roll out across broadcast television, cinema, digital, online video, out of home advertising, retail digital screens and on social. The social component of the campaign also includes a custom made Snapchat lens.
Says Kate Kissane, head of brand and advertising, St.George Bank: “As a bank we understand the financial pressure of Christmas meaning it can be a tricky time to talk about finances. We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save.”
Says Sesh Moodley, deputy executive creative director, Saatchi & Saatchi Sydney: “Juggling the Christmas budget can be stressful so it’s great that St.George Bank has developed its banking app to help people overcome that. The ‘Festive Finances’ campaign is a fun seasonal extension to the well performing Little Dragon campaign.”
Client: St.George Bank
Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish
Head of Brand & Advertising at St George Bank: Kate Kissane
Brand Manager at St George Bank: Patricia Wade
Senior Manager, Advertising at St George Bank: Nina St Clair
Creative agency: Saatchi & Saatchi Sydney
Chief Creative Officer: Mike Spirkovski
Deputy executive creative director: Sesh Moodley
Copywriter: Ernie Ciaschetti
Art director: Steve Thurlby
TV producer: Natalie Greaves
Executive producer: Renata Barbosa
Integrated producers: Greer Macpherson and Deborah Munro
Group account director: Suzanne Leddin
Account manager: Caitlin O’Connor
Production Company: Prodigious
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Simon Ozolins
Post Production: Alt VFX
Post Production Producer: Martina Joison
Executive Post Producer: Tyrone Estephan
Sound Design and Mix: Rumble Studios
Photographer: Steve Greenaway
Producer: Ash Weaver
Executive Producer: Tim Pietranski
15 Comments
Prodigious – remarkably or impressively great in extent, size, or degree.
ASIC – Australian Securities and Investments Commission
Ha ha, I laughed. Nice gag at the end
Ha!
Fist + Heavy + Christmas ham. With a turd infused marmalade glaze.
Nice work Alt. The dragon gets even better as the campaign continues.
Why no elves??
Bugger me, it works.
I’m sure everyone congratulated themselves over this. Cutting costs in the sound dept shows. Good luck with the rest of the campaign
It makes me feel like plucking myself and stuffing onions up my arse. What is going on? There are plenty of half decent ads on Campaign Brief that get totally pissed on – then this turkey comes on and it gets away scott free. Hacking a nasty, everyday bog standard message into santas mouth and adding a redundant dragon in there does not make a ‘Christmas ad’.
And spewing bile from behind a cloak of anonymity makes your comment invalid.
Who needs elves when there’s a GD dragon!? It’s a simple message about what a bank has to talk about at Christmas, executed well (there’s no such thing as perfect).
No other bank can do this, I salute them.
And a bunch of comments from the people who made the ad make them invalids.
Merry Christmas!
I liked it. Better than Aldi’s IMO.
The fact that you’re disappointed that there wasn’t enough negative, sniping anonymous comments here, makes you a hateful fucktard.
Just fuck off mate… the world needs less negativity, not more.