Sportsbet and Naked have enlisted the help of over five hundred sheep to send the All Blacks a special message, celebrating their arrival in Australia for the Bledisloe Cup.
With the help of Shepherdstown farmer Brian Burke and 360kg of strategically placed oats, the surprisingly literate sheep definitely got the message across.
Says Will Byrne, communications manager, Sportsbet: “We want to give the All Black’s a proper Aussie welcome ahead of the Bledisloe, one they could relate to anyway! We’ve never been sheepish about having a bit of cheeky fun.
Adds Jon Burden, ECD, Naked: “Ewe can’t beat a bit of banter.”
Client – Sportsbet Credits
Agency – Naked Communications
Communications Manager – Will Byrne
Executive Creative Director – Jon Burden
Group Account Director – Richard Woods
Chief Strategy Officer – Brett Rolfe
Senior Producer – Michael Wilson
Senior Account Manager – Denniz Post
Art Director – Jenny Tang/Bryce Waters/Daniel Davidson
Copywriter – Chris Nguyen/Ash Wilding
Animal Handlers – Film Livestock Australia
Farmer – Hazelmere Burke P/L
Drones – Drone Films
Production Company – Limehouse creative