Sportsbet welcomes the All Blacks ahead of the Bledisloe Cup in new campaign via Naked Sydney


Sportsbet (1).jpgSportsbet and Naked have enlisted the help of over five hundred sheep to send the All Blacks a special message, celebrating their arrival in Australia for the Bledisloe Cup.

With the help of Shepherdstown farmer Brian Burke and 360kg of strategically placed oats, the surprisingly literate sheep definitely got the message across.

Says Will Byrne, communications manager, Sportsbet: “We want to give the All Black’s a proper Aussie welcome ahead of the Bledisloe, one they could relate to anyway! We’ve never been sheepish about having a bit of cheeky fun.

Adds Jon Burden, ECD, Naked: “Ewe can’t beat a bit of banter.”

Client – Sportsbet Credits

Agency – Naked Communications

Communications Manager – Will Byrne

Executive Creative Director – Jon Burden

Group Account Director – Richard Woods

Chief Strategy Officer – Brett Rolfe

Senior Producer – Michael Wilson

Senior Account Manager – Denniz Post

Art Director – Jenny Tang/Bryce Waters/Daniel Davidson

Copywriter – Chris Nguyen/Ash Wilding

Animal Handlers – Film Livestock Australia

Farmer – Hazelmere Burke P/L

Drones – Drone Films

Production Company – Limehouse creative

VFX and post production – Limehouse creative