Online bookmaker Sportsbet has launched a major new brand campaign for the start of the 2019 AFL & NRL seasons via Deloitte Digital and production company FINCH.
Promoting the market-leading Sportsbet app, the campaign endorses Australians’ right to enjoy the art of doing less, reminding punters that when it comes to getting a bet on, Sportsbet is literally the least you can do.
Says Tim Hernadi, general manager of marketing, Sportsbet: “We’ve always believed in making things easier for our customers. It’s great to have a brand platform that allows us to demonstrate that whilst having a bit of fun.
“The campaign is the brainchild of the combined Sportsbet and Deloitte Digital creative teams who worked hand-in-glove from campaign conceptualisation through to the finished ideas.”
Brought to life in collaboration with FINCH, the campaign launches with two 30s and one 60s brand film.
Says Charles Baylis, creative director, Deloitte Digital: “Someone needed to stand up for our right to sit down. We’re just glad Sportsbet are brave enough to do it. In a world full of brands telling you to do stuff, it’s good to hear a voice that says Just Do It, Less.”
The campaign will be visible through-the-line in executions spanning brand and retail TV, print, online and outdoor.
Client/Production: Sportsbet Australia
CMO: Mark Migliorini
GM Marketing: Tim Hernadi
Head of Brand & Advertising: Kathy Schokman
Brand Manager: Jason Thatcher
Campaign Executive: Laura Murphy
Head of Partnerships & Content: Ben Hawes
Creative Director: Raman Goraya
Copywriters: Chris Chard & Ryan ‘Hammy’ Goodman
Head of Content Production/Director: Barney Howells
Retail & Digital Video Manager: Toby Barrett.
Art Design Lead: Dean Barbaro
Creative Consultancy: Deloitte Digital
Chief Creative Officer: Matt Lawson
Creative Brand & Media Partner: Adrian Mills
Creative Director: Charles Baylis
Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Merrin
Post Production: The Butchery/Refinery.
Executive Producer: Freya Maddock
Offline Editor: Dan Lee
Online Editor: Eugene Richards
Sound: Final Sound
Producer: Pip Wright
Sound Engineer: Stevo Williams