Spirit of Tasmania appoints Atomic 212° as new media agency following a competitive pitch

Spirit of Tasmania has today announced the appointment of Atomic 212° as the company’s new media agency.

The company conducted a rigorous and competitive tender process earlier this year as the current three-year media service agreement was coming to an end.

The tender sought to appoint an agency to manage Spirit of Tasmania’s media strategy, planning and booking across all media channels.

Chief executive officer Bernard Dwyer said the decision to select Atomic 212° was influenced by the agency’s insightful approach.

Says Dwyer: “We were incredibly impressed with the holistic strategic capabilities, performance mindset, tools and expertise of Atomic 212°.

“I have full confidence that Atomic 212° will be a valuable partner to support the company’s media strategy over the coming years.

“In particular, its insights into how to build brand relevance amongst new audiences will be essential for our growth strategy as we move towards new vessels in 2021.”

Atomic 212° will commence a three-year term from 1 July 2019.

Claire Fenner, managing director and partner at Atomic 212° Melbourne, said the agency was delighted to partner with the team at Spirit of Tasmania: “We look forward to driving growth for their business. Spirit of Tasmania is a wonderful brand, which delivers a unique travel experience and holds a strong position in the market.”