Spinach bolsters retail credentials with appointment of Nicole Miranda in Director of Client Services role

Melbourne full-service agency Spinach has appointed Nicole Miranda as Director of Client Services. Miranda joins the business with extensive retail experience including a five-year stint as Head of Marketing for Coles Liquorland.

Prior to moving client-side, she held a number of agency roles with businesses including JWT where she was Director of Retail, BWM General Manager and Kmart business lead and Business Director at Badjar Ogilvy where she oversaw brands including Officeworks.

The appointment further bolsters Spinach’s retail credentials. The agency has worked with a host of retail brands including Drummond Golf, Baby Bunting, Queen Victoria Market, The Reject Shop and Coles Liquorland. Demonstrating this deep category knowledge and experience, Spinach recently released a report investigating the future of big-box retailers which is available for download here.

Says Spinach CEO Craig Flanders: “Retail is a sweet spot for Spinach. It’s an area we know well and thoroughly enjoy. With her extensive retail experience on both sides of the fence, Nicole is the perfect hire for us. We first met Nicole during her time at Liquorland where we saw what a top operator she is. We couldn’t be happier that she has joined our team.”

Says Miranda: “Craig and the team impressed me so much as a client, when they approached me to take on a role with the business, I simply couldn’t say no. Spinach and I share a passion for great retail advertising and I’m looking forward to working with the team on new and existing clients in the space.”