Sphere Agency takes on Hudsons Coffee account
Fresh from the recent launch of Nando’s ‘Portugasm’ campaign, The Sphere Agency has picked up a sizeable chunk of new business with café franchise Hudsons Coffee.
Set to roll out over the next few weeks, Sphere’s work includes a rebrand of Hudsons Coffee that will see the brand adopt a more fun and colourful feel in the lead up to the franchise’s crucial winter period.
The new campaign will take in radio, outdoor, press, online, andtransit advertising as well as extensive point-of-sale activity atHudsons Coffee stores which presently number over 50 nationally.
“There are some really interesting and colourful illustrations thatform part of the environment within a Hudsons Coffee store, and we tookthese elements and incorporated them into the new campaign to delivergreater consistency for the brand at all touchpoints,” says SphereCreative Director Darren Fishman.
“The way people have their coffee is a very personal thing. Under thebanner of ‘Real coffee for really different people’ the messaging ofthe campaign is designed to portray that although Hudsons Coffee is achain, they do make great coffee – and can do it with an extremely widerange of beverages on offer. This mean’s no matter the consumer’scoffee preference, we’re letting them know they’ll be satisfied.”
Sphere Managing Director Michael Abdul adds: “Our media strategy wasbuilt around targeting coffee drinkers as close to their purchasingdecision as possible. So we have utilised morning radio, transit, metropress and mid-morning online to so this.”
“It’s a highly targeted campaign that also looks at stretching HudsonsCoffee’s appeal from the obvious morning period to later into the dayas well. At the same time, there’s extra tactical activity to cover thebrand’s airport and hospital locations.”
36 Comments
oooh…that’s ugly lookin’ stuff. Back to school.
WOW. Now that deserves metal
If my award school students came in with this type of shite, I’d drag ’em over the coals. You guys should stick to posting your new business PR releases in B&T and get the fark off the creative blogs.
Looks like a catalogue. Which for a brand ad, in case you don’t know, isn’t a compliment.
Wow. There’s a seriously excitable CD over there who seems to be absolutely intent on beating ‘Shannon’s Way’ for the bottom of Lynchy’s creative ranking board.
By the way, what have ‘Shannon’s Way’ got, or done, to make them bottom year after year.
I think a long chat with them is due eh?
Idea could have been clearer. Looks like a mess. Just so much on the page.
I’ll give the agency the benefit of the doubt and blame the client.
Even so, why put it on the blog? Nice try, but go again.
– Con Crit
I’m sorry. Is this a joke? You do realise this is a creative blog.
Scary stuff … going down the same road as Starbucks.
(Whoops, can’t make real coffee!!!)
Hudsons Heritage under threat here.
Credibiity is on the line.
Stop, before you loose the business.
The owner should step in and have a good long chat to the Marketing guys.
And then just say; “Stop already, get back to coffee!!!”
This reminds me of that scene in Welcome to the Dollshouse where she announces her “Special People’s Club” and then doesn’t get why no one wants to join. Symptomatic of either gross stupidity or gross arrogance. Or both
REAL SHIT ADVERT! FOR A REALLY SHIT AGENCY!
I think you guys should stop bagging Sphere. It’s clear to me that all of their clients are incapable of buying good work.
They actually got a paycheck.
Fishman’s no Fishlock.
Oh, that is clever. Using twins that like different things to show variety, that’s never been done before.
Average coffee for extremely average people.
Now that’s a slogan you can believe in.
i like the art direction
Shit. Shit. Ads. Ads.
Oooh Jay, you’re so witty. Times two.
Fuck off J.
You’re an idiot.
But you have a point about this Hudsons …
Yer, but, fuck off anyway.
At least we now know that the nando’s campaign wasn’t a fluke.
so there are two people in the ad that look the same but they drink different coffee.
the headline says: real coffee for really different people
But they don’t look different at all, so the ‘really” in big letters sounds ironic. So they aren’t really different.
they are clones.
almost like every hudson coffee shop is a clone of the next
so it is coffee that clones can drink and not feel out of their comfort zone.
coffee for clones.I like it.
‘We’ve invested in building a select, savvy and talented team of professionals who recognise that the work that comes out of the agency is only as good as the calibre of thinking that goes in’ – from the website.
Looking at the recent work that has come out of the agency, I bet they must be a smart bunch!
Geesuz, just how many people’s wives and girlfriends in the advertising industry must have Michael and Darren have slept with to garner this much hate!
I’ll agree the artwork ain’t brilliant, but fark, I’ve seen far worse work done recently for far bigger clients for far bigger agencies. Just yesterday I drove past a Cadbury’s billboard with a set of eyebrows and thought WTF. Then there’s that Solo rip off that Campbells chunky soup has done…the list goes on.
This campaign is going to run and run. Like dysentery
Opposite of an orgasm?
Your all a pack of bitches…..
What a waste. If you’re going to develop rubbish like this give the job to someone else. Cheers.
keep fueling the fire c*** suckers
On the topic of REAL, why dont you put real NAMES up, you really GUTLESS wimps
Interesting to see Sphere have hired their own Music Director according to their website.
That bloke must be flat out.
But the only question that remains is whether he will compose a Gangsta Rap Ghetto Anthem or an Eclectic Jazz Fusion Vibe for Hudsons.
I look forward to further press releases on the subject.
I heard through the sonic grapevine that the lads had originally wanted to call their agency ‘Dodecahedron’ because of the multi-faceted approach they take. Unfortunately, the domain name had been taken.
Hence thesphereagency.com.au. Oh well.
You know, 1.28, your little rant might have had something going for it, if it wasn’t posted ANONYMOUSLY.
But thanks for the laugh.
Once knew a guy who’s whole aim was to write the worst possible ads ever.
VERY DELIBERATLY.
Well, Sphere inhabit the same world.
And so do their clients.
Sad.
At first, I was down on this sphere agency, because I really dislike people who sully our business by either not knowing good from bad, or by knowing the difference but shamelessly spruiking their bad work as good anyway.
But then I got to thinking that there are quite a number of bad clients in the world, and these bad clients either go to a good agency and make everyone’s lives a misery, or they go to an agency that’s on their wavelength, and they get their bad advertising with a minimum of fuss and heartache.
So on balance, I guess I’m not too displeased that agencies like this one exist. But I really wish they’d act like other agencies of their ilk, stop PRing their awful work in creative forums, and just shut up and take the money.
This is terrible work. It’s quite boring, simple and has been done before. Why not try something new, exciting and engaging?
This is really really NOT different.
Anon at 11:56. I’m hoping you’re not a copywriter. Your does not equal you’re.
See just like twins, two things that kind of look the same aren’t always exactly the same….. get it now?
Real poo. For people who make real poo.