Special NZ taps multidisciplinary designer Becca O’Shea for Design Director – Digital role

Special New Zealand has appointed one of New Zealand’s most experienced multidisciplinary designers, Becca O’Shea, as Design Director – Digital, deepening its ability to bridge brand and digital.

The appointment builds on Special’s existing strength across brand transformation, expanding its digital experiences capability – an area the agency sees as increasingly central to how brands connect with people. Special’s digital offering spans digital strategy and UX, experience design, digital activations and digital consultancy, underpinned by the same powerful strategy that runs through everything Special does.

O’Shea brings more than 15 years of experience working across local and international markets, with a portfolio of digital brand experiences for Google APAC, Sony Music and Adidas. As well as full-scale brand and illustration for Hell Pizza and BNZ.

A true multidisciplinary designer, O’Shea’s approach sits at the intersection of art and technology, and her systematic approach ensures work has long-term continuity and scale, with a genuine understanding of how brand and digital must work together across every touch point.

Heath Lowe, Founder and Executive Design Director at Special, says that the appointment formalises a relationship that’s been building for years: “We’ve had the pleasure of working alongside Becca for a long time, and officially bringing her into the fold felt like a natural and exciting next step. She has an approachable, strategic mind and has a genuinely digital-first way of thinking, which is exactly what our clients need as the work we’re doing in this space continues to grow.”

For O’Shea, joining Special is an opportunity to bring her digital expertise to a broader canvas: “Special has always been an agency that understands the full picture – brand, culture and experience. Digital is a natural extension of that, and I’m excited to help amplify what the team is already building.”

The agency is focused on its next phase of growth, evolving to reflect a broader shift in how people connect with and experience brands, and creating more fluidity between social platforms, immersive digital environments and in-person experiences.

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