Special NZ ranked #7 Agency in the World in the One Show / One Club Global Creative Rankings 

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Special NZ ranked #7 Agency in the World in the One Show / One Club Global Creative Rankings 

Special New Zealand has again been ranked as one of the very best agencies in the world, this time #7 Agency in the World by The One Club of Creativity Global Creative Rankings, the only agency from New Zealand or Australia ranked in the World’s Top 50.


It’s also the highest ever ranking achieved by any agency from New Zealand or Australia.

Says Tony Bradbourne, founder, Special: “The competition is obviously the toughest you can possibly get, so it’s a great moment to see an agency from our side of the world ranked in the world’s top 10. We’ll take it, put our heads down and try and do it all again this year.

“A massive heartfelt thanks goes out to all of the clients we get to work with every day, your ambition for great work creates results like this, and also to everyone at Special who are driven to make work that truly lives up to our name.”

The Global Rankings provides a cumulative list of companies and individuals based on points earned from their winning entries in The One Show, ADC, TDC, ONE Asia.

Leo Burnett Chicago maintained its top spot in the Global Creative Rankings 2022, which incorporates results from all of The One Club for Creativity’s leading global, regional and local awards shows.

Other notable agencies include Droga5 New York #25, Uncommon Creative Studio London #60, Wieden + Kennedy Portland at #66, AMV BBDO London #69. Special’s Los Angeles office was ranked #88 off the back of their highly acclaimed Super Bowl campaign.

New Zealand’s renowned Klim Type Foundry was ranked #59 ahead of Clemenger BBDO Melbourne, the first Australian agency to feature, at #63. New Zealand’s FCB Auckland ranked #110, Dentsu Creative Auckland #341. Other Australia agencies to feature were CHEP at #194, DDB Sydney #311, M&C Sydney #325, BWM Isobar and Ogilvy Sydney tied at #341, and The Monkeys and Thinkerbell tied at #529, and Howatson+Company ranked #669.

Special’s campaign for Motor Neurone Disease Association of New Zealand ‘David’s Unusables’ was named ‘#4 Most Awarded Campaign’ in the rankings, ahead of ‘The Unfiltered History Tour’ at #5. ‘The Lost Class’ was ranked #1.

Says Bradbourne: “Every bit of awareness ‘David’s Unusables’ generates helps grow awareness of this little understood disease. So it’s incredible to see it ranked as one of the 5 best campaigns in the world last year, alongside some of our other favourite campaigns from around the world. It was a real labour of love for so many at Special.”

Says Kevin Swanepoel, CEO, The One Club for Creativity: “This 2022 Global Creative Ranking is truly comprehensive, for the first time encompassing more global, regional and local awards competitions than any other source. As the industry’s foremost global nonprofit organization for the creative community, The One Club is in a unique position to provide this definitive measure for global creative excellence.”

Highlights of the combined Global Creative Rankings 2022 are as follows (click link for each category to view the full list).

Agency Rankings:

1. Leo Burnett Chicago
2. The New York Times Magazine New York
3. Area 23 New York
4. Ogilvy UK London
5. L&C New York
6. Ogilvy Mumbai
7. Special New Zealand Auckland
8. alma DDB Miami
9. Serviceplan Germany Munich
10. Dentsu Webchutney Bengaluru

Independent Agency Rankings:

1. L&C New York
2. Special New Zealand Auckland
3. Serviceplan Germany Munich
4. Mojo Supermarket New York
5. GUT São Paulo
6. Rethink Canada
7. Zulu Alpha Kilo Toronto
8. Jung von Matt DONAU Vienna
9. Innocean Worldwide Seoul
10. COLLINS New York

Brand-Side Agency Rankings:

1. Google Devices & Services Creative Team Mountain View
2. Google Creative Lab New York
3. draftLine AB InBev Colombia Bogotá
4. 4creative London
5. Spotify In-House New York

Brand Rankings:

1. Google
2. Apple
3. Cadbury
4. Dove
5. VICE World News

Non-Profit Client Rankings:

1. Change the Ref
2. Motor Neurone Disease New Zealand
3. Girls Who Code
4. The Columbia Journalism Review
5. WWF

Brand Parent Company Rankings:

1. Unilever
2. Mondelez
3. AB InBev
4. PepsiCo
5. VICE Media Group

Production Company Rankings:

1. Hungry Man Los Angeles
2. Suitcase Productions New York
3. The Post Office Auckland
4. Carbo Films Venice, CA
5. Active Theory Los Angeles 

Music & Sound Company Rankings:

1. Beacon Street Venice 
2. Agosto Lima
3. JSM Music New York
4. Jamute São Paulo
5. Hefty São Paulo

Agency Network Rankings:

1. Ogilvy Group
2. Leo Burnett Worldwide
3. Publicis
4. DDB Worldwide
5. FCB

Agency Holding Company Rankings:

1. WPP
2. Publicis Groupe
3. Omnicom Group
4. Interpublic Group
5. Dentsu Group

Country Rankings:

1. United States
2. United Kingdom
3. China
4. Germany
5. Canada

Region Rankings:

1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa

Highest Ranked Work:

1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam 
3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand
5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

Global College Rankings:

1. ArtCenter College of Design Pasadena
2. School of Visual Arts New York
3. Brigham Young University Provo 
4. Filmakademie Baden-Württemberg Ludwigsburg 
5. Berghs School of Communication Stockholm

The Global Creatives Rankings for individuals, who are listed at the agencies where they worked when the winning entries were produced, are as follows.

Creatives overall (tie): Caleb Dewart, executive producer, Leo Burnett Chicago; Mino Jarjoura, executive producer, Leo Burnett Chicago

CMO of the Year: Fernando Machado, Activision Blizzard

CCO of the Year: Fred Levron, worldwide creative partner, FCB Global; global CCO, Dentsu International

ECD of the Year: Sam Shepherd, Leo Burnett Chicago 

GCD of the Year: Eduardo Tavares, Area 23 New York

Creative Director of the Year: Jason LaFlore, Leo Burnett Chicago

Art Director of the Year (tie): Katie DiNardo, Leo Burnett Chicago; Sofia Gahn, Leo Burnett Chicago

Copywriter of the Year: MacKenzie Hart, Leo Burnett Chicago

Designer of the Year: Ky Lee, Special New Zealand Auckland

Director of the Year: Bryan Buckley, Hungry Man Los Angeles

Illustrator of the Year: Sean Hannaway, Leo Burnett Chicago

Photographer of the Year: Neil DaCosta Portland

Typographer of the Year: Eve Steben, This Is Studio London

Freelancer of the Year: Igor Bastidas New York

Rankings are calculated by points garnered for award wins (details available here, select “View Points Information”).