Special Group with Glue Society and Revolver / Will O’Rourke wins Silver Lion for Uber Eats ‘Australian Open Ambush’ in Brand Experience & Activation Lions; WhiteGrey earns Bronze Lion for Volvo Australia ‘Living Seawall’
Australia has scored a Silver Lion and a Bronze Lion at the Cannes Brand Experience & Activation Lions, presented tonight in Cannes.
Special Group with The Glue Society and Revolver / Will O’Rourke has picked up Australia’s only Silver Lion in the category for Uber Eats ‘Australian Open Ambush‘ via MediaCom, Channel 9 and Tennis Australia.
WhiteGREY scored its Bronze for Volvo ‘Living Seawall‘.
The Grand Prix award went to McCann New York for Microsoft Xbox ‘Changing the Game’.
“Changing the Game” is a project for Microsoft’s Xbox Adaptive Controller that has accessible technology that levels the playing field and creates opportunity for all.
Brand Experience & Activation Lions celebrates creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement, of the 2,532 entries, a total of 70 Lions were awarded by the jury, presided by Jaime Mandelbaum, Chief Creative Officer, VMLY&R Europe: 1 Grand Prix, 9 Gold, 23 Silver and 37 Bronze Lions.