Special Group, Clemenger BBDO Sydney, TBWA Melbourne and Mindshare Sydney score Silver Lions in the Cannes Media Lions
The winners in the Cannes Media Lions have been announced at a ceremony tonight in Cannes and Australia has picked up four Silver Lions and five Bronze Lions.
Special Group Sydney and media agency MediaCom lead the Australian medal count with one Silver and three Bronze for Uber Eats ‘Australian Open Ambush‘ created with Revolver/Will O’Rourke, The Glue Society, Channel 9 and Tennis Australia.
The other Silver Lions went to Clemenger BBDO Sydney/Melbourne for Wrigley’s Extra ‘Extra Reminder‘, Mindshare Sydney for Foxtel ‘Monty’s Wicket Warnings‘ via Google, oOh! Media and Opta Sports and TBWA Melbourne for ANZ Bank ‘Signs of Love‘ via Revolver/Will O’Rourke, The Glue Society and Thrive.
The Grand Prix was awarded to AKQA São Paulo for Nike Air Max ‘Air Max Graffiti Stores‘.
The Media Lions, which celebrate the creative implementation of ideas through the use of media, 2,196 entries were received and 65 Lions presented: 7 Gold, 20 Silver, 37 Bronze.
Media Lions Jury President Karen Blackett OBE, WPP UK Country Manager & MediaCom Chairwoman UK & Ireland, WPP, explained that the work demonstrated brand bravery, benefiting the brand and the community. Blackett described it as: “A brilliant piece of work that tapped into local culture with ecommerce intertwined with geo fencing to create a new store opportunity – the media is the message. Great creativity, partnerships to make the media idea come to life and a brave client with phenomenal results.”