Special Group Australia bolsters creative team welcoming Lea Egan and Sian Binder

Special Group Australia bolsters creative team welcoming Lea Egan and Sian Binder

Lea Egan and Sian Binder have joined Asia Pacific’s leading independent creative company Special Group Australia, further strengthening their creative firepower.


Prior to joining Special Group, both Binder (right) and Egan (left) have held positions at globally awarded agencies. Egan has created acclaimed work for lauded brands Netflix, Converse, Cadbury, and UNICEF at agencies including Anomaly New York, Droga5, Publicis Mojo and DDB. Most recently she was a creative director at Clemenger BBDO Melbourne. Meanwhile, Binder has led creative projects for Cadbury, Coca-Cola, McDonald’s, Toyota and Aldi at advertising agencies such as Ogilvy, Saatchi & Saatchi, BMF, Droga 5, Wunderman, and M&C Saatchi.

Egan and Binder have been working with Special Group on a project basis and have been instrumental in helping the agency win new business including Bonds and Mutti.

Says Tom Martin, partner and CCO, Special Group Australia: “As well as having a ridiculously strong portfolio of creative work that both pushes boundaries and drives results, Lea and Sian are truly kind and ambitious people. Their passion for creating ground-breaking work will be an absolute asset to Special Group. They’re going to make a huge difference to both our creativity and our business.”

The creative duo joins Special Group Australia during a period of great momentum for the business, including the opening of its LA and Melbourne offices, winning the account for iconic Australian brand Bonds and being named AFR BOSS’ second most innovative media and marketing company in Australia.

Says Lea Egan, creative, Special Group: “Special Group is a world-class creative company which delivers projects recognised on a global scale. To have the opportunity to be part of their journey is incredibly exciting. Getting to work with such a great creative and lovely human like Sian makes it even better.”

Says Sian Binder, creative, Special Group Australia: “The opportunity to make work that works hard and travels far for a genuinely nice bunch of humans is really exciting. Lea is an incredible creative talent and I couldn’t be prouder to be teaming up with her and the team at Special.”

Special Group Australia works with both local and global brands including Carlton United Breweries, Bonds, Red Bull, Harris Farm Markets, Tourism New Zealand, Kayo Sports, Uber and Uber Eats.