Special Australia takes out Grand Effie + Effective Agency of the Year at Australian Effie Awards; Seven Gold Effies awarded at gala event in Sydney
Special Australia and Uber Eats has taken out the Grand Effie + Effective Agency of the Year at Australian Effie Awards. Seven Gold Effies were awarded at the gala event in Sydney last night, plus 25 Silver, 35 Bronze, and six Special Awards, bringing the total number of agencies recognised to 32 and the number of clients to 33.
Gold awards went to Special for Uber Eats as well as Kitchen Warehouse, 303 for Levande; Bear Meets Eagle on Fire for Telstra; Howatson+ Company for Selleys; Wieden+Kennedy for Telstra and Sunday Gravy for DiDi ANZ, which also took home Best New Entrant.
Special+Uber Eats’ joint entry, ‘How Uber Eats Embraced “Almost” to Become an “Anything” Delivery Brand,’ was praised for its strong commercial results across revenue growth, market share and profit ROI.
The jury also highlighted the strategic ambition behind expanding Uber Eats beyond takeaway food without sacrificing its established brand equity.
“In an industry increasingly focused on short-term results, Uber Eats showed the conviction to back long-term brand building,” the jury said. “It evolved its proposition without losing what made it distinctive, and defended its market position while driving significant growth in new categories.”
McDonald’s won Effective Advertiser of the Year with aggregated scores across multiple winning entries from Wieden + Kennedy, Akcelo and OMD, including Gold with Wieden+Kennedy for How The Grinch ‘Ruinin it’ Helped Macca’s Reclaim Summer Sales and Family Share.
The Colin Wilson-Brown Award, which honours the Effie Chair of Judging, was presented to Apparent and GTI Tourism for Vanuatu Tourism Office’s entry ‘How Vanuatu got Aussies to Answer the Call”.
Says ACA CEO Tony Hale: “A record number of entries this year tells us something important about where the industry is heading. Agencies and marketers are focusing more on demonstrating the impact of their work and proving the value marketing creates for business. The standard of work recognised tonight demonstrates that creativity is the most powerful accelerant for growth. Congratulations to all this year’s winners.”
VIEW THE PRINT MAGAZINE + PAST ISSUES ONLINE. SUBSCRIBE NOW.
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel