Special Australia + Special US take out the Cannes Media Lions Grand Prix for Uber Eats’ “Build Your Own Super Bowl Commercial”

Special Australia + Special US has taken out the Cannes Media Lions Grand Prix for Uber Eats’ “Build Your Own Super Bowl Commercial”.

The campaign was created with media by PHD New York, directed by Australian director Steve Rogers, through Revolver + Biscuit Filmworks.

The Media Lions, celebrating the context of creativity, received 1432 entries and 45 Lions were awarded: 7 Gold, 16 Silver, 21 Bronze.

“Build Your Own Super Bowl Commercial” let Uber Eats users build a personalised version of the brand’s Super Bowl spot directly inside the app, choosing from over 1,000 possible combinations of scenes and celebrity cameos (including Bradley Cooper, Matthew McConaughey and Addison Rae), turning a traditional one-way broadcast moment into an interactive, shareable experience that drove record in-app engagement.

Media Lions Jury President, Sindhuja Rai, Chief Client Officer, WPP Media, APMEA, said: “This is modern marketing at its most transformative. Rather than using communications to drive consumers to the product, it turned the product itself into the communications platform – seamlessly uniting creativity, media, technology, talent, commerce, and personalization into a single connected experience, effectively collapsing the traditional funnel. The result was a campaign that didn’t just capture attention; it converted participation and engagement directly into business growth.”

DOWNLOAD THE MEDIA LIONS WINNERS LIST

Client: Uber Eats
Vice President — David Mogensen
Executive Creative Director — Danielle Hawley
Head of Marketing — Georgie Jeffreys
Executive Creative Director — École Weinstein
Head of Marketing — Liza Keller
Marketing Manager — Faria Jabbar
Social Manager — Lexi Levin Mitchel
Head of Communications — Becky Katz Davis
Communications Manager — Claire Schatz
Product Manager — Colin Jones
Developer — Tim Bogatchev
Designer — Junghoe Hwang

Agency: Special Group USA
Chief Executive Officer — Kelsey Hodgkin
Chief Creative Officer — Matthew Woodhams-Roberts
Chief Creative Officer — Dave Horton
Executive Creative Director — Patrick Burke
Group Creative Director — Alice Blastorah
Group Creative Director — Josh Hacohen
Associate Creative Director — Santiago Miculitzki
Associate Creative Director — Tommy Woods
Creative Director — Toby Kennedy
Creative — Robert Cuff
Creative — Reuben Hower
Creative — Nate Able
Designer — Elena Sanchez
Head of Production — Endy Hedman
Executive Producer — Nat Bricker
Managing Director — Lily Waters
Group Account Director — Bella Timar
Account Director — Sarah Newton
Account Supervisor — Bridget Derraugh
Executive Producer — Antonio Burnett

Agency: Special Australia
Chief Creative Officer — Julian Schreiber
Chief Creative Officer — Tom Martin
Creative Director — Will Winter-Irving
Creative Director — Joe Ranallo
Technologist — Laurent Marcus

Agency: DEPT US
Client Partner — Viktor Bezic
Project Manager — Tom Longo
Project Manager — Hayley Stellings
Developer — Greg Wakefield
Data Manager — Robbie Soper-Dyer
Developer — Alejandro Reinel

Media Agency: PHD

Production Company: Biscuit Filmworks x Revolver
Director — Steve Rogers
Founder — Shawn Lacy
Executive Producer — Holly Vega
Head of Production — Sean Moody
Producer — Emily Skinner
Production Supervisor — Jennifer Berry
Director of Photography — Daniel Landin
Production Designer — Shane Valentino
1st AD — Peter Jackson
Costume Designer — Sandra Amador
Costume Designer — Christina Blackaller
Director — William Stefan Smith
Executive Producer — Laura Regan
Producer — Brendan Garrett
Production Supervisor — Samuel Miller
Director of Photography — Kai Saul
1st AD — Boma Penebaker
Makeup Artist — Morgan McDonnell
Hair Stylist — Leah Rutledge

Post Production: Pariah
VFX Supervisor — Urs Furrer
Flame Artist — Steve Wolff
Flame Artist — Jameson DeSantis
Flame Artist — Chris DeCristo
Flame Artist — Baran Baryburt
Flame Artist — Sam Kolber
Flame Artist — Ruben Llusia
Flame Artist — Danielle Fowler
Producer — Andrew Rosenberger
Head of Production — Persis Reynolds
Executive Producer — Michael Steinmann
Managing Director — Mark Tobin

Post Production: Company 3 LA
Colourist — Tom Poole
Producer — Nick Krasnic

Editing Company: EXILE
Editor — Matt Murphy
Editor — Zaldy Lopez
Editor — Rex Lowry
Edit Assistant — Melanie Newton
Edit Assistant — Jonathan Rogers
Edit Assistant — Quinn Else
Head of Production — Taylor Rousseau
Managing Director — CL Kumpata
Executive Producer — Jennifer Locke
Producer — Lucia Villalta

Music / Sound

Eleven Sound
Sound Mix — Jordan Meltzer
Sound Mix — AJ Murillo
Sound Mix — Marco Tornillo
Music Producer — Sean Kiely
Partner — Jeff Payne

Walker Music
Managing Director — Sara Matarazzo
Executive Producer — Dottie Scharr
Music Producer — Danielle Soury
Music Producer — Caroline May

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel.