Special Australia + Special US scores Gold Lion for Uber Eats in Cannes Direct Lions competition

June 25 2026, 10:57 am | BY Ricki Green | No Comments

Special Australia + Special US has won a Gold Lion in the Cannes Direct Lions for Uber Eats’ “Build Your Own Super Bowl Commercial”, one of seven Gold Lions awarded in the category this year.

 

The campaign was directed by Australian director Steve Rogers, through Revolver + Biscuit Filmworks.

“Build Your Own Super Bowl Commercial” let Uber Eats users build a personalised version of the brand’s Super Bowl spot directly inside the app, choosing from over 1,000 possible combinations of scenes and celebrity cameos, including Bradley Cooper, Matthew McConaughey and Addison Rae.

The Grand Prix in Direct was awarded to De La Cruz Ogilvy, San Juan for UVA App’s “Uva Uva Bombón”.

DOWNLOAD THE DIRECT LIONS WINNERS LIST

 

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