SPCA promotes benefits of microchips in new print campaign via Colenso BBDO, Auckland
August 3 2011, 9:52 am | | 3 Comments
Of the 14,000 animals that came into Auckland SPCA last year, only 260 were returned to their owners via details from their microchips. That’s only 2%.
The Colenso BBDO Auckland brief was to drive awareness and inform pet owners in the Auckland area of the benefits of chipping their animals.
3 Comments
Nice one Will and Vic. Keep up the good work.
Ah – that old “Let’s draw a visual with elements of an image” idea…But that said, nicely done.
Bit too easy, seems like just executing the brief.