SPC Ardmona celebrates 100 years with launch of Preserved Memories via Leo Burnett, Melbourne


SPC LEO BURNETT PRESERVED MEMORIES 1.jpgLeading into its 100th year, SPC, with the help of Leo Burnett Melbourne, is making Australians rethink the importance of preserving the fruit industry.

SPC is one of Australia’s last remaining fruit canneries. Without companies like them, Australia’s fruit industry and the towns they support could disappear.

SPC LEO BURNETT PRESERVED MEMORIES 2.jpgSo, continuing SPC’s ongoing conversation with Australians, Preserved Memories is designed to show people why preserving for the future is important, by allowing them to preserve their most cherished memory in an SPC can.

Says Mark Malak, senior brand manager, SPC: “We all have special items that evoke powerful memories, but it’s easy for them to be lost or forgotten. Once they’re gone, they’re gone. We’re a preserving company, so why not preserve the things people love? Because just like Aussie fruit, we believe anything important is worth preserving.”

Launching across key social channels, Australians are being asked to submit their most cherished memory. 100 will then be selected and preserved for another 100 years.

Each can will be individually designed around the owner’s memory. Creating a bespoke, airtight time capsule that keeps their item and its story safe for generations to come.


Says Jason Williams, chief creative officer, Leo Burnett Melbourne: “People tend to think of canning as old world, when in fact it’s all about the future. Whether it’s preserving a memory or our country’s fruit, it’s important our kids and grandkids can still enjoy the things we do today. “

Preserved Memories will run for 6 weeks through Facebook, YouTube and Instagram.

Client: SPC Ardmona

SPC GM Marketing & Innovation: Mark Connolly

SPC Head of Brand Marketing: Anand Surujpal

SPC Senior Brand Manager: Mark Malak

SPC Assistant Brand Manager: Gillian Wickramasinghe

SPC Social Media Manager: Sophie Fransella

Chief Creative Officer: Jason Williams

Director of Integrated Strategy: Ilona Janashvili   

Senior Art Director: Blair Kimber

Senior Copywriter: Alex Metson

Producer: Maria Borowski

Designer: Matt Porch

Head of Social: Chris Steele

Associate Digital Creative Director: Tim Shelley

Social Creative: Katelyn Testa & Danielle Ruasol

Group Account Director: Ari Sztal

Account Manager: Kenneth Chow

Production Manager: Kaelene Morton

Production Company: Studio Pancho

Director: Lizzy Bailey

Producer: Francesca D’Orazio

DOP: Aaron Farrugia

Editor: Chris Ward

Sound: Gusto Music