Spark encourages small business owners to re-charge their best asset – themselves, in new work directed by Sweetshop’s Dylan Pharazyn
Spark NZ has launched a new campaign via Shine, for its brand new health and wellness programme for Spark Business customers.
The program was launched with a 60-second piece of AV set in a diverse range of New Zealand workplaces, featuring a cast of empty chairs – symbolizing business people who have got up from their workspaces and left to recharge. The AV was directed by Sweetshop’s Dylan Pharazyn.
The programme was developed after research conducted by Spark revealed poor health and wellbeing among New Zealand’s small and medium business owners. A staggering 67% of the 300 surveyed felt that the stress of work negatively impacts their physical health, levels of happiness and personal life. While 87% of those surveyed recognised that prioritising health and wellness in the workplace is hugely beneficial to their businesses. But cost and time were major barriers that prevented them from being able to do this.
Based on these insights Recharge by Spark was created. An exclusive health and wellness programme for Spark Business customers. The programme aims to improve the health of business owners through three wellness pillars: nourish, move and calm. Working out, eating well and focused breathing.
Spark’s lead for small and medium business, Greg Clark, believes Spark has an opportunity to help: “We’re committed to the health and wellness of business owners and are excited to launch Recharge by Spark. To help them be the healthiest, happiest versions of themselves.”
Recharge by Spark was created in collaboration with some of New Zealand’s leading business and brands. It’s built on partnerships with Les Mills, Take a Breath and a number of innovative SMB Kiwi food and nutrition companies. All to create a holistic platform that helps Spark Business customers move more, improve their diet and manage their stress.
Sarah Williams – Tribe Lead Customer Experience
Frith Wilson-Hughes – Brand Lead Partner
Hannah Bay – Domain Chapter Lead – Brand
Rich Maddocks – Chief Creative Officer
Oliver Green – Integrated Creative Director
Oliver Green – Writer/Art Director
Annabelle Pitkin – General Manager
Izzi Morris – Business Strategist
Stefanie Robertson – Business Director
Production Company: Sweetshop
Director: Dylan Pharazyn
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Anna Stuart
DOP: Adam Luxton
Offline & Online: Sweetshop Auckland
Editor: Simon Price
Flame Op: Stu Bedford