Southpaw pair join Whybin\TBWA\Tequila

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Screen shot 2011-04-06 at 3.04.08 PM.jpgSouthpaw, which comprises creative team Peter Galmes and John Mckelvey – and which bills itself as a independent creative agency with a digital focus – has been lured to Whybin\TBWA\Tequila, Sydney on a full-time basis – along with Southpaw copywriter James Ross Edwards.

Galmes and Mckelvey have worked with Whybin\TBWA\Tequila joint ECD Dave Bowman at Saatchi’s Sydney, where they created the Tooheys New ‘The Beer Economy’ work, which won four Bronze Lion at Cannes last year. The pair also created the Toyota Hybrid Synergy Drive spot that was a Cannes finalist last year.

The pair are in effect rejoining their old agency – they worked at Whybin Lawrence TBWA, Sydney when both Bowman and joint ECD partner Matty Burton were a creative team there in the mid noughties.