Adelaide-based agency Simple Integrated Marketing has been awarded South Australian retail precinct Rundle Mall’s creative account.
Simple commenced work this week following an extensive competitive pitch involving more than a dozen agencies. The multi-year engagement will see the agency working across Rundle Mall’s marketing strategy, creative and digital platforms as the brand reinforces its position as South Australia’s premier shopping, entertainment and tourism precinct.
Located in the heart of Adelaide, Rundle Mall became one of Australia’s first pedestrian-only streets in 1976. Today it attracts 24 million visitors annually and is home to more than 700 retailers, including Tiffany & Co., H&M, Apple, Nespresso and flagship department stores David Jones and Myer.
Says David Stocker, managing director, Simple: “As a truly integrated marketing and advertising agency we proved a perfect fit for Rundle Mall, with the brand consolidating its creative and digital agency relationships for the first time.
“We’re excited to be partnering with such an iconic brand and are looking forward to the journey ahead, which will include a major rebrand and work on this year’s expanded Vogue Festival, all while supporting a busy retail calendar.”
Says Johanna Williams, general manager, Rundle Mall Management Authority: “Simple immediately demonstrated a strong cultural fit with our organisation, and we were impressed by their strategic thinking and ability to seamlessly execute creative ideas across mediums. We’re now hard at work on this exciting next chapter for Rundle Mall.”
Simple was recognised as one of South Australia’s top agencies at last year’s Adelaide Advertising & Design Club (AADC) Awards. Founded in 2007, the South Australian agency has grown to a team of two-dozen in Adelaide, with a second office in Melbourne and an impressive roster of local and national clients.
(Pictured L-R: Pat Parisi, creative director with David Stocker, managing director)
(Photography by Simple)