Sotheby’s Melbourne appoints TAG to manage social media

Melbourne Sotheby’s International Realty has engaged digital growth consultancy TAG to manage its social media presence as it continues to expand across Melbourne.

TAG will lead the Sotheby’s Stonnington, Sotheby’s Bayside and Sotheby’s Melbourne social media accounts, while also supporting broader brand amplification.

Says Sunnie Cruz, Sotheby’s Melbourne Business Operations Manager: “We have an established and strong presence in Melbourne and the Peninsula, and we’re focused on ensuring the market understands the international reach and global expertise we bring – and what that means for what we can deliver. Part of that means ensuring our digital touchpoints reflect the same level of service and attention to detail that clients experience when working with our team.”

Established in 2015, TAG brings extensive experience in luxury property, hospitality and lifestyle brands to the partnership, including Samuel Property’s LOUISE, P. Johnson, Iniala Thailand and Iniala Malta.

Says Zoe Goodhardt, Partner, TAG: “Sotheby’s is an iconic brand that we’re proud to be partnering with. The team has built an exceptional reputation and we look forward to showcasing more of that through strategic social media activity as the brand continues to grow in Melbourne.”

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