Sophie Monk gets Aussies excited about Tiger Prawns in Tropic Co campaign via Communicado


Tropic Co has joined forces with Australian icon and prawn lover Sophie Monk for a new campaign via Communicado, that celebrates the Aussie Tiger Prawn on National Prawn Day, Saturday 18th March 2023.


This classic Aussie duo are encouraging all Australians to slip an extra Tiger Prawn on the barbie, and enjoy the sweet flavour of quality, fresh, in season Australian Tiger Prawns.

Says Monk: “Iʼm as Aussie as a Tiger Prawn and Iʼm obsessed with how easy they are to whip up, even for a complete amateur in the kitchen like me. I bring out some in a bowl when hanging out with Josh and friends by the pool, or when weʼre having a relaxing afternoon bevvy. And if I feel like something a bit more spesh for dinner, there are so many easy ways to add Aussie Tiger Prawns to any dish. Hands down, one of my favourite things to eat.

“This National Prawn Day, get your mates over for a prawn feast, grab fresh Tropic Co Tiger Prawns at your local fishmonger or supermarket , or try my simple yummo Prawn Cocktail recipe all for yourself.”

Says Matt Vince, head of sales and marketing, Tropic Co: “Weʼre thrilled to celebrate National Prawn Day 2023 with Sophie Monk. The quintessential “Aussie”, Sophie has an irreverent and warm sense of humour that Aussies love. Sophieʼs love for prawns is sincere, and weʼre proud she is the face of Tropic Co for 2023.”

Monk has featured prominently in Tropic Coʼs recent creative campaign, bringing out the ʻoʼ of Tropic Co in a fun creative execution that reflects the Aussie ritual of enjoying prawns. Four creative versions were produced for the above the line and digital campaign.

Says Vince: “At Tropic Co, weʼre passionate about bringing the fresh taste of our Aussie Tiger Prawns to all Australian plates. Sweet in flavour, firm in texture, Tropic Co proudly produces the highest quality Tiger Prawns in Australia. As a business, weʼre working hard to deliver the freshest Australian prawns to all Aussies so they can enjoy them more o en. Weʼre proud to announce a number of new Tropic Co product offerings that are heading into the market, including some new chilled packaged formats, making it easier for consumers to pick up prawns for their next meal.”

Tropic Co has recently launched a new 475g cooked Tiger Prawn MAP pack which is conveniently available in the fridge/chilled section. Plus for those looking for something ready to serve, a 280g ʻPeel and Dipʼ product will be available for a limited time from National Prawn Day till Easter, featuring fresh Tiger Prawns ready to eat, paired with a tangy seafood sauce. Both new products will be available in Woolworths across the eastern seaboard.

There are many ways for prawn lovers to get involved in National Prawn Day; Prawns are being celebrated at participating National Prawn Day fishmongers, with fans of the shellfish able to take part in The Great Australian Prawn Peel Off Attempts happening around the country.

Says Veronica Papacosta, CEO of Seafood Industry Australia: “Australia proudly produces some of the best prawns in the world, and we love seeing people around the country enjoying fresh prawns for any occasion. National Prawn Day is the perfect opportunity for people to put more prawns on the menu, at home, and when dining out. Our seafood partners, including Tropic Co, operate under some of the strictest environmental regulations in the world, and we commend their commitment to sustainability and protecting our beautiful Australian landscape.”

Prawns are one of the most nutritionally filled proteins you can incorporate into your diet as they are full of rich health benefits. Tropic Coʼs Aussie Tiger Prawns are sweet and juicy in flavour and firm in texture, whilst also being a rich source of Omega 3 and low in fat.

To find a fishmonger participating in ʻThe Great Australian Prawn Peel Off Attemptʼ and other National Prawn Day activities:

For the full list of stockists visit:

Communicado – Creative and PR agency
Creative Director: Annie Price
Group Account Director: Chloe Jeffers
Integrated Strategy Director: Elize Mielczarek
Agency Producer: Dominique Athaide

Tropic Co
Head of Sales and Marketing: Matt Vince
Senior Manager – Prawn & Seafood Marketing: Kelly McCoullough

Media Strategy & Buying – Cole Media
Production – Katz Studios