Sony Australia launches new social media video series made for Vine via VICE’s Virtue and unko
Virtue, VICE’s in-house creative agency, has worked with production company unko and Sony Australia on a collection of six-and-a-half-second shorts skewering everyday truisms of technology’s place in modern day life.
The eight videos–purpose-made for Vine, Facebook, and Instagram–feature a selection of Sony product in situ.
Featuring strangers connecting across the dancefloor, a BMX rider blowing up his laptop through a radness overload, and a pair of headphones for the nose, the series will run across Sony Australia’s social media, with support from VICE’s media network and a dedicated media buy.
Client: Sony Australia
Agency: Virtue
Production Company: unko
Directors: unko
Producer: Belinda Dean
DOP: James Brown
Post Production: Cutting Edge
11 Comments
Looks like a case of a digi planner asking ‘what ‘content’ can we do on Vine to build brand awareness’. As opposed to asking ‘what’s going to sell product?’.
No one’s going to see it. And I bet the agency got paid all of $40k to make it.
Works for me. Even if it doesn’t for this old ad dog above.
For once it’s actually entertaining on a small budget.
uncanny resemblance
https://vimeo.com/125468368#at=1
These are awesome
Great stuff. How refreshing.
Haha, the 2nd one is great!
@Pretty funny said
This old ad dog started in digital agencies, has probably spent more time in them than you. It may work for you, but the general public. Nah.
@not right
You’re probably responsible for some pretty annoying stuff on the internet by the sounds of it if you can’t enjoy these.
Pretty sure the general public love this sort of shit. Bro do you even Vine?
@not right
maybe brand awareness was the intention?
Seem enjoyable enough and pretty creative but I can’t see Sony getting much out of it – which is the dilemma of ‘content’. Mostly you end up with either : interesting + no branding or branding + no longer interesting.
@ not right
these are already tracking big numbers. general public are into it. It’s a good thing you’re not still in digital…