So tasty it sells itself: behind the McDonald’s ‘Shane Warne’ campaign via DDB New Zealand
December 13 2010, 12:38 pm | | 15 Comments
CASE STUDY: In this integrated campaign via DDB New Zealand, McDonald’s new limited edition chicken range is ‘so tasty it sells itself’. That being said, they don’t really need a spokesman. Which is a shame for their spokesman, Shane Warne. Or Wayne Bourne. Or whoever the hell he is.
15 Comments
Liz Hurley likes his nuggets.
Should’ve just not do the ad. That feels more fresh
you beat me to it…
I was on the shoot and I know for a fact that Warnie did not eat that burger.
But at coffee time, he sure chowed down on a muffin or two.
Great…..looking forward to lots of AirNZ type crap from McDonald’s now. Good on you Macca’s……use a cheating husband to promote a family restaurant.
“Look into my eyes, not around the eyes, don’t look around the eye, look directly into my eyes…”
I reckon this is a great campaign. Nice use of everything – the billboard, the wobbler, the placemat, the online banners… good job, guys.
A cynical setup so shane warn can increase recognition of his McDonalds product promotion and his talk show by tipping media off how they could get juicy gossip.
I love it. Great response to the ‘we’ve got a celebrity who has nothing to do with the product’ brief, and a nice idea.
Idea is OK (just) but these are so badly done. Fail.
Great timing DDB! How long before McDonalds pull the campaign?
Christ alive how much work has Warnie had done? Looking very Sam Newman-esque.
Whinge, whinge, whinge. This is the best fast food retail advertising on the telly by far. Good on Warnie too for having a laugh at himself. And no I don’t work for DDB.
WARNIE IS A LEGENG!
2:04 – did you mean, legging?