Snap’s new campaign via Perth agency Equilibrium focuses on relationships
A series of unlikely couples, a relationship guru and a new website.
It isn’t an online dating service but Snap’s new marketing campaign via Perth agency Equilibrium – which highlights that Snap is about helping businesses meet customers and develop better business relationships.
The campaign involves print and outdoor advertising, online ads, in store signage and a dedicated website, modeled on an online dating site.
Group Manager – Marketing Lidia D’Opera said the campaign marked a break from traditional print advertising: “Print advertising is traditionally pretty boring.
“We wanted to do something new and exciting while communicating what we were really about. At the end of the day, customers don’t come to us for a website or a brochure, they come to us for tools to help them attract and retain customers.
“Our campaign reflects this – we have shown how unlikely ‘couples’ have formed great business relationships. It is fun and cheeky and we love it.”
“Snapmeup.com.au is where customers can come to find out how they can form better relationships with clients,” says D’Opera.
“It highlights a range of products and services and also includes advice in the form of videos featuring Snap’s ‘business relationship guru’ Tim. Tim takes his job really seriously. He means well, but he can come across as a bit corny.”
14 Comments
Well done! Great use of social media, it should get some fantastic interaction
Not for me…
12.57
Self comment. Not counted.
Not at all a self comment. I just like it and think it will work.
12:57
Well I for one think it is a good change to see a printing company do something other than rainbows and butterflies. Obviously Snap has the brains to let their creatives actually be creative
Makes no sense at all. You shouldn’t have to work out what an advertiser is trying to say.
Good stuff Gordo….
This is so bad it makes my eyes bleed
Very clever campaign, an agency to watch.
Don’t mind the thinking.
Mind the Art Direction.
She caught my eye.
Talk about a complicated way to advertise your services. What was the brief – confuse the market?
This is a printing company that is trying to be something else. This campaign is totally confusing, very poorly executed and a total waste of their marketing funds. I checked out the “dating site” which is so bad and their main character Timmy is incredibly poor and so bad that even acting lessons wouldn’t help. I also notice they have dropped the word Printing from their brand. I fear that they will achieve little else other than damage to what was once a strong brand.
Good to see the Perth advertising scene hasn’t changed. So nasty! Ever so glad I ditched it as a career 🙂